Other changes since Sykora came on board, which apply to both MSPs and enrollees in Proofpoint’s three-tier program for traditional resale partners, include the introduction of broader access to not-for-resale licenses and more generous deal registration and renewal incumbency policies. “It’s a philosophy that I’ve always run in the channel, which is protect the partners who brought us to the table,” Sykora says. “If you’re going to partner with us, we’re going to protect you when it comes to deals.”
A smaller set of especially engaged partners willing to invest in additional certifications and technical skills can now acquire specializations in security awareness training or information protection and get sales leads, marketing support, and additional discounts in return. “If you’re willing to put skin in the game and build a practice with us, we’re willing to make sure that it’s something special,” Sykora says.
Outsourced security services in an even wider range of areas for channel pros without the resources to earn a specialization are on the way as well. “There’s a huge shortage of cybersecurity professionals out there,” Sykora notes. “We’re going to help augment [partner capabilities] internally, but also with our distribution partners, to help our partners build some of these practices if maybe they don’t have an expertise.”
Look for further resources for partners of all kinds in the months ahead, Sykora adds. “2022 is a big year for us.”