IT and Business Insights for SMB Solution Providers

How to Determine if On-site or Off-site Storage is Best for Your Customer

Channel pros can help SMB customers find the right mix of on-site and off-site storage to accommodate both their application and pocketbook needs. By James E. Gaskin

“DATA WANTS TO BE FREE” is a catchy T-shirt slogan and a takeoff on the “information wants to be free” expression coined in the 80s, but in reality, your clients need help organizing, storing, managing, securing, and backing up the data they constantly create. What’s the modern way to corral and safeguard it? The answer: It varies, based on your SMB customer’s needs.

Greg Schulz, founder and senior analyst at The Storage I/O Group, recommends keeping it as close to their applications as possible. “The right mix of on-site and off-site storage will depend on what and where your applications are,” he says. Apps in the cloud? That’s where your storage should be. Apps all on-prem? That’s where your primary storage should be, with protected copies off-site, including in the cloud. Some traditional business apps and critical systems, including databases, work best with local storage, as do digital content production, engineering, and apps that rely on local file sharing. Some of these apps can use a local file cache as a front end to cloud-based storage.

Paul Parisi

Paul Parisi, president and founder of SaviorLabs, an IT management company in Boxford, Mass., thinks “cloud first” for all storage with the exception of applications like QuickBooks and Microsoft Access that demand to be local. “It’s hard to manage infrastructure at scale, and the Big Three of Microsoft, Amazon, and Google do it better than almost any company can do it themselves,” says Parisi.

Companies with a mix of on-site and cloud applications are where “things get more interesting with hybrid cloud and protection,” says Schulz.

On-site storage technologies such as network-attached storage (NAS) for file sharing and storage, and storage-attached networking (SAN) for shared block storage, remain popular and effective. Parisi tells his SMB customers to look at NAS products that work well with cloud storage providers.

When applications call for direct-attached storage, Parisi and Schulz both endorse systems with NVMe and local SSDs. “You must take into account the terabytes written limitation on SSDs,” adds Parisi, as well as the huge advantage hard drives enjoy over SSDs in MTBF. An SSD cell that stores a single data bit typically supports 100,000 write cycles, but that should take years.

When storage needs increase, as they always do, should you scale out or scale up? “Out means you add more components to handle the load,” Parisis says. “It’s horizontal, such as buying a system with room for additional hard drives. Scaling up would be more like replacing the existing 1TB hard drives with faster and larger drives, like 8TB.” Vendors and product architecture preference often dictate these choices, depending on where the application is hosted and the most responsive location for the active data.

Whether adding local or cloud-based storage, data management processes such as backup, business continuity, and compliance still apply. The features to look for are the same. Performance, availability, capacity, economics, and ease of management lead Schulz’s list. “Verify how easy it is to move data from on-prem to cloud and vice versa.” Archiving, compression, deduplication, thin provisioning, and space-saving snapshots should be available on any storage option you choose.

About the Author

James E. Gaskin's picture

JAMES E. GASKIN is a ChannelPro contributing editor and former reseller based in Dallas.

ChannelPro SMB Magazine
SUBSCRIBE FREE!

Get an edge on the competition

With each issue packed full of powerful news, reviews, analysis, and advice targeting IT channel professionals, ChannelPro-SMB will help you cultivate your SMB customers and run your business more profitably.