StorageCraft Technology Corporation of Draper, Utah, is offering credits to partners who add machines to its StorageCraft Cloud Services disaster recovery solution.
Effective immediately and continuing through March 31st, StorageCraft will automatically apply a $100 credit every time resellers add a new server image to StorageCraft Cloud Services and apply an additional $50 credit every time they migrate an existing image from the soon-to-be-retired legacy version of that product to the latest edition. Partners are free to pocket the cash or pass along a one-time discount to their customers.
In addition, during the promotion period StorageCraft will waive the shipping fees it normally charges partners who send in new images through the mail on hard drives rather than upload them over the Internet.
Introduced in 2012 and extensively updated last year, StorageCraft Cloud Services allows channel pros to store encrypted copies of backups generated by the company’s StorageCraft ShadowProtect BDR system in an offsite Web-enabled repository.
That this new promotion arrives just weeks after StorageCraft received a $187 million private equity investment and named Dell SonicWALL veteran Matt Medeiros its new CEO is no coincidence, according to vice president of marketing and business development Curt James. Medeiros is eager to accelerate StorageCraft’s growth trajectory, and giving resellers cash back on new Cloud Services licenses dovetails with that goal while also making a strong statement to partners about the company’s ongoing commitment to them.
“We want to get traction faster and really work with the partners to give them incentive to continue working with us,” James says.
In addition, StorageCraft hopes the $50 bonus for moving backup images out of the legacy edition of Cloud Services will spur partners still using that system to migrate machines into the new environment more rapidly. Unlike the original Cloud Services, which utilized third-party resources, the updated edition is based on an entirely new infrastructure that StorageCraft built from scratch for maximum fault tolerance, speed, and safety.
“We wanted this thing to be just rock solid in terms of performance, security, and reliability,” says Brian Wistisen, StorageCraft’s director of product marketing, who adds that the revised platform has been delivering “five 9s” availability since its launch.
StorageCraft plans to shut the older system down and delete anything remaining within it at the end of March, and partners have yet to re-locate roughly half of that system’s contents.
“We’d like to see that migration happen a little more aggressively,” Wistisen says.
One thing not motivating the new credit offer is flagging demand for StorageCraft Cloud Services, Wistisen emphasizes. “We’re actually growing very rapidly, faster than we can rack servers in our data center,” he says.
Currently available in the U.S. and Canada, the new StorageCraft Cloud Services has just gone live in Australia too. Wistisen says that StorageCraft’s European partners will have access to it as well this spring.
