Business Strategy
Channel Insights
Stay Connected
Acer America
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.


333 West San Carlos Street
San Jose, California 95110
United States


ChannelPro Network Awards

hello 2
hello 3


March 29, 2022 |

Privacy a Business Imperative

Security professionals point to data privacy as one of their three top areas of responsibility, according to a recent Cisco study.

PRIVACY has become a business imperative for an overwhelming majority of companies of all sizes, according to the Cisco 2022 Data Privacy Benchmark Study. Indeed, 92% of the security professionals surveyed say privacy is integral to their culture, 90% say they would not buy from an organization that does not properly protect its data, and 91% cite external privacy certifications as important to their buying process.

Respondents point to data privacy (32%) as one of their three top areas of responsibility, along with detecting and responding to threats (33%) and assessing and managing risk (30%).

Cisco 2022 Data Privacy Benchmark Study

Privacy laws that hold businesses accountable for how they manage and protect personal data have been on the rise around the world, and 83% of respondents view the impact as positive. Moreover, 92% recognize that their organization has an obligation to only use data responsibly, and 87% believe they already have processes in place to ensure automated decision making is in line with customer expectations.

Privacy budgets have risen accordingly, with average spending up 13% from $2.4 million last year to $2.7 million this year. Spending increased from $1.1 to $1.7 million for smaller organizations (50-249 employees), and from $1.6 to $2.1 million for organizations with 250-499 employees.

ROI on that investment is down slightly, at 1.8 times spending now vs. 1.9x last year, which Cisco attributes to factors such as the pandemic and increasing data localization requirements. While keeping data within the region it originated from is an important issue, according to 92% of respondents, 88% say it is adding significant cost. Still, most organizations are getting an attractive return, with 32% of respondents reporting benefits of at least 2x spend, and only 19% saying they are not breaking even.

For channel pros, continuing to build competency in data governance and privacy looks to be a winning strategy.

Image: iStock

Editor’s Choice

Broadcom-VMware Shakeout: How the Channel Has Been Affected By the Big Industry Acquisition

April 11, 2024 |

Industry experts weigh in on the “messy breakup” that MSPs were left with after Broadcom’s acquisition of VMWare.

Selling Cybersecurity: How MSPs Can Become Crucial Partners in Managing Risk

March 27, 2024 | David Powell

MSPs should try to bring an end customer into the cybersecurity fold. Here are some ways to help drive that.

3 Questions with Ingram Micro’s Sanjib Sahoo on Integrating AI into Managed Services

March 25, 2024 |

Ingram Micro’s EVP and chief digital officer shares some insights on how MSPs can effectively integrate artificial intelligence into their business operations.

Related News

Growing the MSP

Explore ChannelPro


Reach Our Audience