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Acer America
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.


333 West San Carlos Street
San Jose, California 95110
United States


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May 2, 2018 |

Ingram Micro Launches New Cloud Commerce Platform Division

Named CloudBlue and spun off from the distributor’s global cloud group, the new unit consolidates orchestration, provisioning, and billing assets acquired over nine years at a cost of more than $500 million, including the Odin Automation and Ensim cloud platforms.

Ingram Micro Inc. has spun its cloud commerce platform technologies off from its global cloud organization as an independently operated division.

Called CloudBlue, the new unit will sell, manage, and support an expansive set of orchestration, provisioning, billing, marketing, and management technologies acquired by Irvine, Calif.-based Ingram over a nine-year span at a cost of more than $500 million.

Ingram’s global cloud group, which was previously responsible for those assets, is now essentially a CloudBlue customer, along with 200 of the world’s biggest cloud service providers, including Sprint, CenturyLink, O2, and Telstra. Ingram has long used cloud offerings like its Odin Automation platform internally to power the cloud marketplace its reseller partners use, while also selling them externally to end users with large-scale cloud commerce requirements.

Richard Dufty (pictured), who joined Ingram last July as senior vice president of the company’s global cloud platform group, will lead the CloudBlue organization. His new title is senior vice president of cloud platform and services.

“We humbly believe that today we’re on the cusp of a new chapter, a new journey, and a new movement,” said Dufty this morning during a keynote address at the ninth annual Ingram Micro Cloud Summit, which is currently taking place in Boca Raton, Fla.

At launch, Dufty asserted, CloudBlue is the “world’s largest hyperscale cloud platform.” Constructed by over 700 engineers across some 6,000 people hours of effort, the system currently hosts over 200 cloud services offered by more than 80,000 resellers supporting over 27 million end user seats in greater than 45 countries.

Ingram, which reported a 13 percent jump in revenue during the first quarter of its current fiscal year yesterday, has been methodically assembling CloudBlue’s piece parts since 2009. Key transactions in that process include its purchases of cloud orchestration software maker Flexiant in 2017, cloud distributor Ensim Corp. in 2016, and the Odin Service Automation platform from Bellevue, Wash.-based Parallels Holdings Ltd. in 2015.

“We’ve taken the best of all those partners and we’ve created CloudBlue,” said Dufty this morning.

The new platform’s mission, he continued, is to enable partners of all kinds to prosper in the emerging online economy by rolling out “anything-as-a-service” offerings rapidly and cost-effectively.

“Our vision is really to help you power, participate, and monetize in the new digital revolution,” Dufty said.

To support that effort, he continued, Ingram will surround CloudBlue’s platform technologies with associated go-to-market services, including assistance with pre-sales assessments, migration, onboarding, and ongoing technical support.

“All these great integrations with all these great partners are only useful if you can actually take it to market,” said David Wippich, Ingram’s CTO and senior vice president for global cloud, this morning.

Though Ingram describes CloudBlue as appropriate for all of its partners regardless of size, it also acknowledges that the platform’s target market is big-league service providers, major telecommunications companies, large VARs, and fellow technology distributors.

That emphasis on the higher end of the customer scale reflects a broader move by the distributor to look beyond its traditional strength among SMBs toward the enterprise segment as well.

“Our customer base is changing,” said Wippich yesterday during a press conference. “We have lots of 5 and 10,000-seat deals that they’re winning on a regular basis. So, obviously, we’re still strong in SMB but we’re expanding the platform’s capability to scale anywhere from a small business to a large enterprise.”

In conjunction with the CloudBlue launch, Ingram also announced a new strategic partnership with Microsoft today under which the two companies will co-sell CloudBlue services to joint customers, and Ingram will host the platform on Microsoft’s Azure public cloud.

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