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Acer America
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.

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333 West San Carlos Street
San Jose, California 95110
United States

WWW: acer.com

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Press Releases

September 26, 2017 |

SAP to Acquire Gigya, Market Leader in Customer Identity and Access Management

– Acquisition to strengthen SAP’s position in omnichannel customer experience

– Gigya’s consent-based identity data platform and SAPÆ HybrisÆ Profile data matching and enrichment capabilities to be integrated

– Identify and opt-in consumers for personalization across all customer touchpoints — customers maintain control of their data

SAP SE†announced it has entered into an agreement to acquire†Gigya, a market leader for customer identity and access management. Major independent analyst firms, most recently†Forrester Research, have positioned Gigya as a top vendor in this field.

Gigya’s†customer identity and access management†platform helps companies build digital relationships with their customers. Its platform allows companies to manage customers’ profile, preference, opt-in and consent settings, with customers maintaining control of their data at all times. Customers opt in and register via Gigya’s registration-as-a-service, which addresses changing geographical privacy issues and manages compliance requirements such as the upcoming General Data Protection Regulation (GDPR). Gigya currently manages 1.3 billion customer identities in order to build identity-driven relationships for its enterprise clients.

Gigya’s technology provides new capabilities to consumers across channels and touch points, builds rich intelligent profiles and creates a consent-based approach to personalization across sales, service, and marketing. Gigya, an SAP Hybris2†partner since 2013, has customers already using a solution extension from SAP Hybris and Gigya. This acquisition will enable the teams to further build upon this existing strong relationship.

“Gigya brings a wealth of skills and expertise that will significantly enhance the†SAP Hybris Profile†solution and allow us to take leadership of the emerging customer identity and access management market,” said†Carsten Thoma, president, and cofounder of SAP Hybris. “Consumer trust is the main currency to succeed for customer-driven organizations. This is what Gigya is known and recognized for.”

By way of the acquisition, SAP Hybris intends to become the first organization to offer a cloud-based data platform enabling companies to profile and convert new customers, gather accurate conclusions from disparate consumer engagement sources and collect data for enhanced consumer choices that are in line with regulations.

“Combining the data matching and enrichment capabilities of SAP Hybris Profile with Gigya’s†consent-based identity data†and access management platform will allow us to†identify†consumers across channels†and†offer a†robust†single consumer profile,” said†Patrick Salyer, CEO of Gigya. “This is a vital step for digitalizing businesses because companies need to be able to draw accurate conclusions seamlessly across all channels, including web, mobile, in-store or connected devices, and the Internet of Things, as well as collect data about consumer preferences. Together we are well positioned to drive more effective marketing, sales, and service through data, while the customer stays in control of how much data is shared.”

Gigya has more than 300 employees and is headquartered in†Mountain View, California. The company’s operations will become part of the SAP Hybris business unit for customer engagement and commerce. The transaction is expected to close in the final quarter of 2017, subject to regulatory approval. Terms of the transaction are not disclosed.


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