IT distributor Tech Data Corp. has expanded its partnership with Microsoft. Select products, including Microsoft Office, will be available via Electronic Software Delivery (ESD).
Through ActivateHere, a proprietary end-user activation portal powered by the distributor’s StreamOne engine, Tech Data’s channel of resellers can now instantly purchase Microsoft products through a convenient and secure download.
“This is a phenomenal innovation because we can now enable our resellers to offer instant activation of select Microsoft products to their end users on purchases through Tech Data,” says Bharath Natarajan, Tech Data’s director of product marketing, TDCloud, and software services.
“ActivateHere will showcase Tech Data’s leadership in the SMB marketplace by establishing a ‘best-in-class’ dynamic software delivery solution that enables its resellers to more efficiently meet their customers’ needs,” says Thomas Hansen, Microsoft’s vice president, SMB Worldwide.
Microsoft ESD is designed to help reduce reseller costs by eliminating the need to order, deliver, and store boxed product by offering an alternate delivery of product. By ordering these Microsoft products on techdata.com, resellers can add a business category within minutes, capturing all software sales at point of purchase and gaining incremental revenue. †
