NEVEX Virtual Technologies, a Toronto-based software developer, has launched its Channel Partnership Program. NEVEX software targets storage performance to minimize latency and increase utilization of the existing storage via intelligent caching. Ideal for any I/O bound application, the software accelerates the back end storage, working in tandem with Flash or SSD.
“The application complements the existing business of VARs,” says Nigel Miller, VP of business development at NEVEX . “It’s easy to install, so you can have a non-configurable version that speeds up whatever the application is that the VAR is selling. The solution itself doesn’t require a huge learning curve, so VARs can get to market right away. They can see customer results instantaneously.” According to Miller, the company is seeking channel partners who provide application infrastructure consulting services and sell business applications.
The new channel program, which will roll out over the next six months, will enable partners who offer database optimization, virtualization, enterprise applications, storage, and server infrastructure to their customers. Available until the end of Q4, early adopters who sign up will receive a 90-day ramp up package to kick off partnership activities.
While NEVEX is still selling direct for now, the company plans to move to a full channel model by developing lead generation and passing sales to partners who sign up for the early adopter program. NEVEX is offering incentives to the early adopters, such as co-branded marketing, direct sales assistance, and special pricing and product offers to the VAR customer base.
“The value that [the Channel Partnership Program] provides our partners is complementary to their services,” says Miller. “We help give them a competitive advantage.”
For more information, visit http://www.nevex.com/partners/.
