IT and Business Insights for SMB Solution Providers

SolarWinds MSP Releases Managed Services Playbook

Called MSP Institute and composed of webinars, videos, and podcasts, the new educational resource provides advice and training on a variety of business, sales, marketing, and technical topics. By ChannelPro

SolarWinds MSP, the Durham, N.C.-based IT management software maker, has launched MSP Institute, a playbook for managed service providers designed to provide training and tips from experts and industry leaders on a variety of business, sales, marketing, and technical topics.

The new educational resource includres webinars, videos, and podcasts covering go-to-market strategies, how to build and manage a successful sales team, best practices for operational success, and tips on how to manage customer relationships successfully.

“We are excited to bring the MSP Institute to the market as we continue to build on our track record of providing valuable training to our customers since 2004—our mission is to support and empower our partners to be highly successful and confident in their business,” said Mike Cullen, vice president of customer experience and business strategy at SolarWinds MSP, in a press statement. “The MSP Institute portal is intended to be well-suited for most MSPs, at varying stages in their business life-cycle, and offers robust training materials across the entire business spectrum from some of the industry’s top experts.”

The MSP Institute will have five series throughout 2018, including:

  • The Management Series: focusing on foundational business practices for owners and managers, it covers how to choose your program portfolio, pricing strategies to enhance profitability, building a foundational sales and marketing plan, the benefits and pitfalls of NOCs and help desks, and metrics that can help improve customers businesses, among other subjects.

  • The Sales Series: this covers the fundamentals of selling, value propositions, customer-acquisition strategies, moving prospects through the process to becoming full customers, and techniques for handling objections.

  • The Marketing Series: this series teaches high-quality, high-yield inbound marketing techniques, how to build a brand, lead generation methods, media planning and content marketing, funnel management, and the content/collateral creation process.

  • The Security Series: tips on how to leverage security as a key business driver, how to create a security offering, the fundamentals of regulatory compliance, and educating your customers on better security practices.

The release of MSP Institute comes just days after SolarWinds MSP introduced MSP Pulse, a benchmarking tool that lets channel pros compare their revenue, profit, service selection, sales capacity, customer engagement, and growth potential with peers.

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