IT and Business Insights for SMB Solution Providers

Schneider Electric Launches Managed Power Partner Program

The new offering is designed to help both newcomers to managed services and experienced MSPs learn how to augment one-time sales of power quality products with ongoing service and support revenue. By Rich Freeman

Schneider Electric has introduced a new partner program designed to help channel pros create and expand managed power practices.

The Edge Software & Digital Services Program, which is part of the larger mySchneider IT Solutions Partner Program, arms members to augment one-time sales of power infrastructure with ongoing service and support revenue, according to Gail Frederickson, Schneider Electric’s director of channel marketing and strategic execution.

“As our partners go on this journey [and] they evolve out of hardware buy/resale and into the managed service area, we need to be right there with them providing a program that aligns with that,” she says.

Membership in the new program is open to VARs getting started in managed services as well as experienced MSPs looking to expand their roster of managed offerings. “It’s really meant for any type of partner to be able to get in and understand how they can leverage this to make their business more profitable,” Frederickson says.

Partners who earn the entry-level Software & Digital Services for Edge Computing certification, which teaches them how to spec and sell power services, can join the new program at the Select tier. Those who go on to earn the more rigorous Managed Services & Software for Edge Computing certification, which provides instruction on remotely administering power solutions and running a managed power business, rise to the Premier level.

Select partners are eligible to participate in the opportunity registration program Schneider introduced last summer. Premier partners also receive a partner success manager and “lifecycle rebates” that begin paying off when they first sell a solution and continue through key milestones to renewal.

“That way they have a constant flow of rebate,” Frederickson observes.

Premier partners also get temporary assistance from an “MSP architect” tasked with helping them build and execute a customized blueprint for getting their managed power practice up and running.

“You’re going to have someone working with you hand in hand to get you off the ground until you’re self-sufficient,” Frederickson says.

The new partner program seeks to help channel pros adopt and sell Schneider Electric’s Edge Software & Digital Services suite, a collection of monitoring, management, and repair offerings for power gear that partners can deliver themselves or outsource to Schneider. The portfolio is vendor agnostic, and can be used to support products from any power infrastructure manufacturer.

A significant opportunity in traditional settings like network closets and data centers, Schneider says, managed power has become an even bigger potential source of income for channel pros since the rise of edge computing. According to Gartner, 75% of enterprise-generated data will be created and processed outside a data center or cloud by 2024. IDC, meanwhile, expects global spending on edge computing to grow at a 12.5% CAGR through 2024 to $250.6 billion.

Schneider estimates the managed power services market to be worth some $160 billion a year already. Citing data from SolarWinds MSP, however, the company says that just 27% of IT providers have a managed power practice at present.

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