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Salesforce Needs Partners and Professionals: Page 2 of 2

Growing even faster during the pandemic than before it, the cloud business apps leader desperately needs to attract more members to its partner program and more trained professionals to its partners, according to channel chief Tyler Prince (pictured). By Rich Freeman

Addressing the woeful lack of diversity and inclusion in IT is a Talent Alliance priority as well. Participants must agree to remove bias in job descriptions and ask competency-based interview questions. Both are techniques that can reduce unconscious bias in hiring practices.

To make finding interested job candidates easier for its partners, Salesforce has been inviting students at historically black colleges and universities to enroll in its training programs. “We will waive the traditional fees to get tested and certified,” notes Prince.

Salesforce hoped to inspire 250 firms to get involved with the Talent Alliance in its first year, but has already attracted more than 350. Those companies have added about 2,000 people to their Salesforce practices so far. That’s a small down payment, though, on the millions of technicians and consultants required to keep pace with Salesforce’s torrid growth.

“More and more customers are going to consume more and more of our solutions,” Prince says. “We absolutely need to make sure there’s enough talent in the marketplace.”

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