Marketopia’s first annual 4U2GROW conference kicked off yesterday in St. Petersburg, Fla., with a a tour of Marketopia’s new office and a welcome reception, and continues on October 13 and 14 with a full agenda. The event is designed to help MSPs grow their businesses, and includes sessions on increasing sales, upgrading existing clients, branding, lead generation, and how to close the deal. Attendees also have an opportunity to network and browse the vendor exhibit.
Marketopia, founded in 2014, is a specialized provider of demand-generation and marketing services, sales solutions, and team training for vendors and IT service companies. Tracy Blalock, content marketing manager for Marketopia, says MSPs “know they have to up their game in terms of their websites and online presence,” and many of them don’t have any internal marketing or very strong marketing. “When they come to Marketopia they [tell us] it’s very rare to find a company that knows marketing very well and knows the industry well, and knows their day-to-day business and what it takes to sell to a customer. Some people have technical industry knowledge, some people have marketing knowledge; we have both.”
Today 4U2GROW starts with a keynote on “The State of the Channel and Your Role.” Sessions include:
- Finding Profit in Managed Services
- Mastering Your Elevator Pitch
- How to Win Business with itopia
- How Connectwise Helps You Grow
- Scaling Your Services
- Leveraging Security to Gain Competitive Advantage
The afternoon includes the CompTIA Executive Certificate in IT Security and technology expo.
Tomorrow opens with a keynote on “Why do Leads and Marketing Matter?” Sessions throughout the day include:
- Sandler Sales Training
- Building Your Brand to Build Your Business
- Getting Clients to Upgrade to Managed Services
- How SEM works for MSPs
- The Marketopia Systems Toolbox
After the closing session, “What We’ve Learned and What Comes Next,” participants can attend the second CompTIA Executive Certificate in IT Security session.
For more information about 4U2GROW or Marketopia go to marketopia.com.