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Malwarebytes Unveils New Partner Program

Called the Malwarebytes Premier Partner Program, it includes a track for MSPs offering monthly pricing and a consumption-based tiering structure aligned with recurring revenue business models, according to channel exec Mike LaPeters (pictured). By Rich Freeman

Malwarebytes has rolled out a revamped partner program designed to offer more consistent requirements and rewards that are more closely suited to a member’s business model.

Included as well in the new offering, which debuted during the RSA security conference in San Francisco this week, is a membership track for MSPs and an upgraded version of the vendor’s OneView operations console.

The Malwarebytes Premier Partner Program, or MP3, replaces a series of programs with different rules and benefits for resellers and managed service providers in different parts of the globe.

“We had this scattershot approach to our partner community,” says Mike LaPeters, vice president of worldwide MSP and channel operations at Malwarebytes. “We want somebody to identify that I partner with Malwarebytes, not that I’m a gold MSP and a silver reseller.”

The MP3 program contains four tiers: registered, silver, gold, and platinum. The MSP track, which is open for enrollment now, requires members to generate $100 of recurring Malwarebytes revenue a month at the registered level, $750 a month at the silver level, $3,900 at gold, and $5,000 at platinum. 

Like those qualifications, the prices members pay for licensing at the silver level and above are monthly too. That’s a change from the past fee structure, in which partners paid varying amounts deal by deal based on the number of seats involved. “Now we are on a true usage-based model,” LaPeters says.

Malwarebytes has also replaced the 13 volume-based rates it previously charged for its endpoint security and other products with a single price for each system at each of the program’s four tiers.

“We did a real streamlining of our pricing,” LaPeters says. “We now have three products, four levels. Each product has a price per level.”

Those prices are designed to compare more favorably than before with similar offerings from other providers, according to LaPeters. “For a period of time, we were significantly the most expensive out there,” he says. “Now we’ve got a competitive price that enables us to position true value and gives the partner a chance to not lose on every deal because pricing was too high.”

Between the reduced fees and the discounts partners earn at elevated tiers in the program, LaPeters continues, roughly 90% of MP3 members will pay less for Malwarebytes software than they have in the past.

All but registered program members get free access to online security certification courses as well. “If you’re silver, you get one per year, if you’re gold, you get two per year, and if you’re platinum you get three per year,” LaPeters says. “This way, we are truly saying that if you invest in us by partnering with us, we’re going to invest back in you and make you better at providing security services for your customers.”

Additional benefits include an assigned account manager for anyone at the silver level and above, plus dedicated technical resources and a listing on the Malwarebytes website at the gold level and above. Platinum members get a dedicated solution architect and premium access to 24/7 support. “If they call in, they get front-of-the-queue service,” LaPeters says.

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