IT and Business Insights for SMB Solution Providers

Ingram Micro Strengthens SMB Alliance Community

With a new vision, value, and brand, the SMB Alliance partner community is “geared for success and firing on all cylinders.” By ChannelPro

Technology distributor Ingram Micro Inc. has announced that its U.S.-based SMB Alliance partner community is primed for a banner year in 2016 with the addition of new leadership, new resources, and new members. The Ingram Micro SMB Alliance represents two hundred U.S. channel partners and more than 22 IT vendors specialized in the business IT needs of the SMB market. 

“The new Ingram Micro SMB Alliance is geared for success and firing on all cylinders,” says Darren Gottesmann, director of SMB sales, Ingram Micro. “Together with our SMBA council and manufacturer partners, we are building on the community’s longstanding success and engineering an SMB machine that will help businesses use technology to accomplish ordinary and extraordinary goals.”  

In 2015, Ingram Micro dedicated more personnel to the SMB Alliance, introduced new leadership with the appointment of Gottesmann, and focused the SMB Alliance council on leading sub-committees that emphasize and capitalize on high opportunities areas within the SMB market such as cloud services, professional services, and vertical markets. New community features and benefits added this year include the availability of member business reviews conducted at the Ingram Micro ONE event by The 2112 Group, access to Ingram Micro subject matter experts across popular categories including cloud, professional services, verticals and asset disposition, as well as new marketing, sales, and business resources available on the community website.

“Small and midsize businesses remain a fast-growing market opportunity for IT channel partners who know how to drive greater efficiency and service levels through the use of technology,” says Kirk Robinson, senior vice president, Ingram Micro. “The SMB Alliance is a community on a mission to empower SMBs across the U.S. with the technology needed to drive real results and take businesses from good to great.”

More information about the Ingram Micro SMB Alliance partner community is available at www.im-smb.com.

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