IT and Business Insights for SMB Solution Providers

GreatAmerica and Cisco Introduce Subscription-Based Financing Program

Called Life-Cycle Financing, the new funding option lets qualified MSPs sell bundled combinations of solutions from Cisco and other vendors for a single recurring monthly fee. By Rich Freeman

GreatAmerica Financial Services has introduced a new program designed to help MSPs sell bundled combinations of solutions from Cisco and other vendors for a single recurring monthly fee.

The new offering, called Life-Cycle Financing is available now to U.S.-based managed service providers registered to sell Cisco products.

“End users today expect their MSP partner to take complexity and make it simple,” said Wil Meggers, general manager and vice president for the unified communications and IT division at GreatAmerica, in a media statement. “The Life-Cycle Financing program does just that. By bundling hardware, software, subscriptions, and managed services into a single invoice, the Cisco MSP community has the power to craft their very own As-A-Service model.”

Life-Cycle Financing offers interest rates as low as 0 percent for qualified MSPs, depending on the amount of money they borrow. The program integrates with leading managed services quoting tools, including ConnectWise Sell and QuoteWerks, as well as the ConnectWise Manage PSA solution. Users can attach their own branding to bids. and take advantage of marketing support from GreatAmerica as well.

Deals funded through the program can include a mix of products from Cisco, the Cisco Meraki networking and security portfolio, and complementary solutions from third-party vendors.

“This powerful sales enablement tool is the soul of convenience for MSP customers who want a streamlined, easy-to-understand way of providing the technology they need,” Meggers said in his prepared remarks. “While Life-Cycle Financing is designed for Cisco resellers who incorporate Cisco and Meraki products into their product stack, it accommodates MSPs who rely on multi-line products for their solutions.”

Financing scheme that allow end users to purchase technology via monthly subscription payments are increasingly popular within the SMB channel. HP Inc., to take one example, is currently pushing its device-as-a-service program to smaller VARs and MSPs. Distributors including D&H, Ingram Micro, SYNNEX, and Tech Data all have IT-as-a-service offerings as well.

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