Collecting partner feedback on matters like that has been a high priority for Epson this year, Contreras adds. Back in March, when the coronavirus pandemic first struck, the company launched a regular series of live interactive webinars in which it both shared best practices and solicited input on current needs and market conditions.
“It really allowed us to stay engaged with our partners and understand what was going on and on how their customers were operating,” says Contreras, noting that Epson plans to continue hosting weekly webinars at least through the end of the year.
The company is also conducting service training courses for its A3 products, which previously required travel to an Epson facility, online now. Delivered free of charge, the virtual classes save partners money at a time when a weak economy has businesses of every variety conserving cash. “They don’t have to send one of their technicians to travel somewhere,” Contreras notes.
Another recently added partner resource, called the Epson National Sales Network, helps resellers extend service coverage beyond their core geography by collaborating with approved fellow partner program members in other cities and states.