IT and Business Insights for SMB Solution Providers

The Right Fit: Winning Customers by Finding the Right Program Fit

By SolarWinds

No one likes the hard sell. In business-to-business sales (B2B), you need to take a more consultative approach that leads to a win-win for you and the client. That means you need to understand their needs, and more importantly, meet those needs with your pitches. That’s what this eBook is all about—understanding customer objectives and matching your programs and pitches to them.

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