IT and Business Insights for SMB Solution Providers

Multicloud Adoption Keeps Businesses Nimble in Turbulent Times

Hybrid work models and industry consolidation will continue to drive cloud and multicloud adoption, making automation and security even more important for MSPs. By Rob Reinauer

Now that we are several months into a turbulent 2023, some cloud trends are emerging, driven by the market, the economy, the cyberthreat landscape, and the hybrid workplace.

Market Trends  

After the disruption of a major global pandemic—which forever changed the business landscape—two interrelated trends that will undoubtedly continue are the reliance on multicloud for work productivity and communications, both remote and in-office, and a rise in mergers and acquisitions. Both are poised to have a massive impact on the cloud space.

Cloud adoption and multiclouds proved to be invaluable resources in establishing a remote workforce when the pandemic struck. Moving files of the number and size required is no doubt a monumental task, but automation can help ease the challenges. With on-prem infrastructure, there are difficulties with size and complexity since management monitoring tools are dependent on learning specific tools for each different environment.

One advancement likely to emerge is having a single pane of glass to monitor complex hybrid multicloud environments. It’s becoming a requirement to have a single place where an IT department or managed service provider (MSP) can establish monitoring, alerts, response times, uptime or storage alerts, and other innovations as individual tools in all those different environments simply end up becoming impractical.

At the same time, merging companies will likely find themselves having data in multiple places—a combination of Google and Azure, for example. This will acutely affect MSPs and IT pros in how that’s implemented. What is likely to happen is the continued explosive growth of collaboration environments, which will need to work transparently across complex platforms. Such environments demand far more than just moving shared volumes: They involve embedded chatlines, metadata, and more.

Automation and AI will be key in such transitions. Simply put, large multicloud environments cannot effectively function without it. Keeping pace for SMBs and IT personnel will be critical.


Oh, but for a business crystal ball for the current economy. How will economic trends affect cloud adoption? It’s easy to wonder if the cloud will actually survive: Will there be a return to big data centers and the like? Even cloud-hesitant companies that still maintain their own data centers find themselves moving increasingly toward the multicloud. Smaller SMBs, like my local barbershop, for example, might still resist, claiming it’s unnecessary since they own their own infrastructure. But the reality is they are increasingly finding themselves using cloud capabilities like multifactor authentication.

Cloud adoption will continue to grow, as it has over the last four decades, because the need to move data from one place to another remains in huge demand. Whether it’s application-to-application, database-to-database, or any of a host of other data needs, the volume alone is significantly bigger. Organizations are no longer just copying data. New tech tools, especially for data migration, are evolving to solve those problems. It represents a huge growth market as well as a significant opportunity.

For business leaders trying to anticipate a downturn in the economy, and how to adapt accordingly, it may be increasingly effective to think more about the value of building and maintaining a strong monitoring environment and automation. Running a tight ship with a strong infrastructure in place and being able to assess what’s being well-utilized and underutilized will make you more nimble whenever the lean times hit, lessening the impact.


Security issues in the cloud are as great a concern as ever. Two-factor authentication has become the norm for many businesses, with token-based security environments expanding and allowing a reduced dependence on usernames and passwords to authenticate.

Though they are both reliable, we are still likely to see more evolution in security. Complexities have required companies to make significant changes to reduce the probability of compromised user accounts. For example, we’ve witnessed this with Microsoft’s move from Basic Authentication to Modern Authentication.

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