MSP Technology News Headlines for the week of 9/22/2025
Dell’s data center breakthroughs and Qualcomm’s second-generation Snapdragon X2 Elite ARM processors for PCs lead this week’s headlines. Plus, we have lots of other interesting technology news from all over the industry. From product enhancements to partnerships to telling industry reports, you’ll need to stay in the know. Ready for a quick rundown of this week’s MSP news and partner program updates? Scroll on down!
Dell Technologies Data Center Breakthroughs Power Smarter, Faster, and More Secure Private Clouds
Dell unveiled new innovations across its data center portfolio aimed at simplifying deployment, improving efficiency, and strengthening security for private cloud environments. Key areas include enhanced automation, tighter integration of compute and storage, and built-in resilience to support both traditional enterprise and cloud-native workloads.
Key quote from the press release:
“At Dell Technologies, we’re empowering our customers with solutions that not only meet today’s IT challenges but also anticipate tomorrow’s needs.” — Travis Vigil, senior vice president, ISG product management, Dell Technologies
Qualcomm Unveils Second-generation Snapdragon ARM Processors, Claim to be the Fastest and Most Efficient Processors for Windows PCs
Qualcomm’s newest PC processors promise leading performance, energy efficiency, and AI capabilities for laptop platforms.
Key features from the press release include:
- Introduction of Snapdragon X2 Elite Extreme and Snapdragon X2 Elite, Qualcomm’s next-generation PC processors designed for Windows devices.
- Claims of industry-leading performance and energy efficiency, targeting premium and ultraportable laptops.
- Deep integration of AI accelerators to support next-gen workloads directly on device.
- Enhanced connectivity and multimedia capabilities, likely leveraging Qualcomm’s existing strengths in wireless and graphics.
- Positioning these chips as key drivers for the future of AI-enabled, always-on Windows PCs.
Sumo Logic Brings Agentic AI into Enterprise Security Stack with Launch of Dojo AI on AWS
New multi-agent AI platform automates routine SOC work, streamlines investigations, and helps security teams stay ahead of threats.
Key quote from the press release:
“With Dojo AI, we’re bringing agentic AI directly into the enterprise security stack at cloud scale. By automating hours of manual work and reducing MTTR, Dojo AI helps customers not just keep pace with threats but get ahead of them.” — Keith Kuchler, chief development officer, Sumo Logic
TD SYNNEX Report: AI, Services, and Specialization Drive Next Wave of IT Growth
TD SYNNEX’s fourth annual Direction of Technology (DoT) Report shows partner priorities have shifted.
Key quote from the press release:
“This year’s DoT report shows that leadership comes from building resilience in core technologies, while leaning into next-generation technologies, services and specialization.” — Patrick Zammit, CEO, TD SYNNEX
More from TD Synnex:
➡️ TD SYNNEX releases Fourth Annual Direction of Technology report
CyberFOX and MSP Process Announce Strategic Partnership to Deliver End-user and Technician Verification
Partnership enables CyberFOX to resell MSP Process’ dual verification tools, strengthening identity assurance and reducing voice-phishing risk for MSPs and clients.
Key quote from the press release:
“CyberFOX is committed to building tools that help MSPs and IT departments protect their clients and organizations from evolving cyberthreats. Partnering with MSP Process allows us to add an important layer of identity verification that stops attackers before they can cause harm.” — Adam Slutskin, chief revenue officer, CyberFOX
Darktrace Unveils Automated Forensics Capabilities in Its ActiveAI Security Platform
New Darktrace/Forensic Acquisition & Investigation brings real-time automated cloud forensics to hybrid and multicloud environments.
Key quote from the press release:
“Cloud investigations are notoriously complex and heavily manual, with evidence scattered across fragmented logs and ephemeral assets that often disappear before they can be collected. Darktrace’s automated cloud forensics solution represents a significant innovation leveraging the speed and scale of cloud to automatically collect, preserve, and investigate volatile data at the time of detection, enabling teams to investigate faster, respond more effectively, and reduce overall business risk.” — Connie Stride, senior vice president of product, Darktrace
JumpCloud Introduces a Simplified Way to Manage IT Assets
JumpCloud’s Asset Management gives IT teams a unified view and streamlined lifecycle control over all hardware assets.
Key quote from the press release:
“In today’s complex IT landscape, managing hardware assets is more critical and challenging than ever. JumpCloud Asset Management takes the guesswork out of the process, providing a comprehensive, up-to-date picture of all company-owned devices. This empowers IT teams to be more proactive, efficient, and strategic in their asset management.” — Serhat Can, co-founder and director of product management, JumpCloud
IDC Study Reveals How High-performing Partners Win with AI and Specialization
High-performance channel partners scale by prioritizing AI practices, specialization, and outcome-driven models, per new Sage-commissioned IDC research.
Key statistics from the report include:
- 87% of high-performing partners report having a dedicated AI practice.
- 60% say most of their customers already see measurable impact from AI.
- Nearly 70% of high performers offer microvertical solutions to better align with customer needs.
- 33% of high performers treat investment as a companywide strategic priority.
- High performers report average gross profit margins of 66% (versus 42% globally) and higher customer advocacy (NPS 61 versus 48).
Rohit Ghai
Barracuda Appoints Rohit Ghai as CEO
Ghai takes over as Hatem Naguib steps down from his role as CEO of the cybersecurity vendor during a pivotal growth phase.
Key quote from the press release:
“I’m honored to join Barracuda at such a dynamic inflection point in its evolution. The company stands at the intersection of innovation and impact, with a strong foundation and a bold vision for the future.” — Rohit Ghai, new CEO, Barracuda
TeamViewer Launches Dedicated Global MSP Partner Program to Accelerate Scalable Growth and Innovation
New program provides tools, frameworks, and structured pathways to support MSPs of all sizes and maturity levels.
Key quote from the press release:
“MSPs play a critical role in shaping the digital future of businesses everywhere … This program is a direct investment in their success, and in a new way of partnering that puts their service offering, scale, and ability to deliver at the forefront.” — Greg Gyves, global MSP director, TeamViewer
Lenovo Introduces New Solutions to Help Growing Businesses Evolve IT and Build an AI-ready Future
New integrated IT infrastructure bundles simplify deployment, modernize operations, and support AI adoption for SMBs.
Key benefits from the press release include:
- New validated IT bundles combine servers, software, and consumption-based pricing to help SMBs move from decision to deployment quickly.
- Offerings include “Business Ready Infrastructure in a Box,” an “AI Edge-Ready Node,” and “Business Protection in a Box” for data and workload protection.
- Lenovo integrates XClarity One for AI-driven system visibility and control, plus Veeam for backup and ransomware recovery.
- SMBs can leverage Lenovo TruScale IaaS for flexible consumption and subscription models to reduce upfront complexity.
- Solutions aim to lower the barrier to entry for AI workloads, hybrid cloud, and IT modernization in resource-constrained environments.
Island Grows Distribution by a Leap
PerfTech expands reach in home AV and commercial MSP channels by adding new distributors, including TD SYNNEX and members of the PowerHouse Alliance.
Key quote from the press release:
“Once integrators evaluate an Island router, they want it, and we’re excited to grow our distributor base for even broader access.” — Tom Gallo, CRO, Island
WatchGuard FireCloud Total Access: 1st Hybrid SASE That Scales from Main Street to Enterprise
New unified, cloud-managed hybrid SASE solution is designed for both MSPs and lean IT teams to deliver Zero Trust access and security everywhere.
Key quote from the press release:
“Remote work and hybrid networks are now permanent, and organizations need a simpler way to enforce Zero Trust while protecting users everywhere. FireCloud Total Access enables MSPs and lean IT teams to deploy in hours, apply consistent policies from WatchGuard Cloud, and replace traditional, full network access VPNs with per-application, identity-based access.” — Andrew Young, chief product officer, WatchGuard
Ontinue 1H 2025 Threat Intelligence Report Highlights Identity, Cloud, and Old-school Attack Trends
Cyber criminals are blending modern techniques with tried-and-true methods to exploit identity, vendor, and configuration gaps.
Key findings from the report include:
- Nearly 40% of Azure intrusions involved layered persistence tactics across applications, jobs, and role escalation.
- About 20% of live incidents featured token replay abuse to bypass MFA, even after password resets.
- More than 70% of phishing attachments used nontraditional formats (e.g. SVG, IMG) to evade filters.
- USB-delivered malware increased 27% versus late 2024, emphasizing the ongoing risk of removable media.
- Third-party risk doubled year over year. Close to 30% of incidents were linked to vendor compromise.
- While ransomware remains a threat, adversaries are shifting focus toward identity and persistence tactics.
Dell PowerStore Comes to Nutanix
This adds support for PowerStore all-flash storage, engineered for both scale-up and scale-out growth, on the Nutanix Cloud Platform.
Key info from the press release:
- Dell PowerStore storage arrays will soon integrate with the Nutanix Cloud Platform. This will give joint customers flexibility to run and scale workloads with external storage.
- The integration aims to simplify management, expand storage options, and strengthen the Nutanix and Dell partnership.
NetBrain Launches ACE+ Partner Program to Drive Scalable Automated Network Assessments
The newly introduced program supports cloud-hosted deployment flexibility, no-code automation, and full-featured access for partners to accelerate network assessment services.
Key quote from the press release:
“Our partners are eager to standardize on a world-class program for delivering network assessments. We are providing them with the tools to not only grow their business but also enable them to rapidly deliver comprehensive network assessments with gold-standard service to proactively prevent network outages for their customers.” — Brian Howard, senior director of North American channel, NetBrain
Jabra and Huddly Partner to Bring Plug-and-play Simplicity to Large Meeting Rooms
The collaboration delivers integrated audio/video solutions that scale from small to large rooms with seamless, no-config setup.
Key quote from the press release:
“This partnership removes that barrier by delivering end-to-end compatibility across Android, Windows, and BYOD environments, integrated AI-powered multicamera video with automated speaker tracking and framing, professional audio from Jabra, and simple, cable-based setup with no programming or manual configuration required.” — Jabra and Huddly team
ChannelScaler Transforms Partner Ecosystems for the AI Era with Next-generation Partner Automation Platform
The upgraded PRM platform introduces AI-powered automation across lead routing, onboarding, incentives, and more to drive partner engagement and revenue growth.
Key quote from the press release:
“AI is transforming vendor and partner collaboration, and channel leaders must not only recognize AI’s potential but also figure out how to harness it to drive innovation, stand out from competitors, and achieve results. Channelscaler’s partner program automation embodies our commitment to customer success …” — Kenneth Fox, founder and chief technology officer, ChannelScaler
New Omdia Analysis Shows Agentic AI Outpaces Growth Rates of Traditional Generative AI
The enterprise agentic AI software market is forecasted to grow from $1.5 billion in 2025 to $41.8 billion by 2030, making it one of the fastest-growing segments in enterprise technology.
Key findings from the report include:
- Agentic AI’s five-year CAGR (2024–2029) is projected at 175%, compared to generative AI’s 90% CAGR at a similar stage.
- By 2030, agentic AI will represent 31% of the generative AI market, up from 6% in 2025.
- Automated code development is expected to be the largest use case, reaching $8.2 billion by 2030, followed by virtual assistants at $7.7 billion.
- Adoption is being accelerated by enterprises prioritizing automation, cost reduction, and productivity gains, with prior generative AI investments easing the transition.
Proofpoint Secures Collaboration and Data in the Agentic Workspace with Industry-first Innovations
Proofpoint unveils new capabilities to protect AI agents, collaboration tools, and data in the emerging “agentic workspace” where humans and AI co-operate.
Key quote from the press release:
“The agentic workspace is here and one of the most profound shifts in terms of how work gets done. Protecting the agentic workspace is the next evolution of human-centric security, extending beyond people to safeguard AI agents and the points where they collaborate and share data.” — Sumit Dhawan, CEO, Proofpoint
Image credits: Qualcomm, TD Synnex, CyberFOX, Barracuda, Jabra, LinkedIn
