As MSPs aim to stand out in a competitive landscape, creating unique and compelling content is essential. In the past year, organizations across the industry have refined their use of AI to generate high-quality, distinctive content. A common best practice to write content with AI involves leveraging multiple engines — for example, OpenAI’s ChatGPT, Claude, and NotebookLM — together to produce results that are original and impactful.
Here’s a look at how MSPs can put this into practice.
Setup
To get started, create separate Claude and NotebookLM projects tailored to your MSP.
Prasanna Perera
Claude is an AI chatbot by Anthropic, and NotebookLM is a research tool from Google. Provide these AI tools with detailed information about your MSP, which will help generate unique content.
The 3-Step Process
Step #1: Creating an Outline with ChatGPT
Craft an outline using ChatGPT, a strong AI engine for generating outlines. A good prompt is important for creating an outline. In fact, good prompts are a crucial part of working well with AI engines. Document all your prompts and constantly improve them.
Example of a ChatGPT prompt to create an outline
Step #2: Content Creation Using Claude Projects
Claude is the best AI engine for writing. Provide the Claude projects with a writer’s guide on how to create good content for an MSP. Include information such as the target audience, the purpose of the content, and the tone and voice in these instructions. The projects also should have unique information about your MSP that the cloud engine can use as reference when creating unique content.
Example of a Claude project with an MSP writing guide and MSP details
Step #3: Human Curation and Fact-checking
The final step is human curation. This ensures that the content not only meets quality standards but also resonates with the MSP’s brand voice. Employ NotebookLM for accuracy checks by pasting content for verification against its source information. Feedback from NotebookLM helps refine content, with Claude making the necessary adjustments. This iterative process culminates in a polished, unique piece of writing.
Using NotebookLM for fact checking
Conclusion
Using different AI tools together will help get the best results for each part of the content creation process. At the heart of this process is human oversight, to make sure that the content is accurate, high quality, and differentiates your MSP in the market.
By leveraging these AI tools strategically, MSPs can consistently produce standout content that aligns with their branding and messaging efforts.
Prasanna Perera is managing partner of RiseOak, an MSP marketing company. Read more of Perera’s articles on his author page.
Images: iStock, Prasanna Perera
