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April 25, 2024 |

Heather K. Margolis Relaunches Channel Maven With 360Insights’ Blessing

Don’t call it a comeback, she’s been here for years!

Boulder, CO — If you’ve worked in the channel or ecosystem or partnerships for the past 15 years, chances are you’ve met Heather K. Margolis or seen her speak on the mainstage or at the very lease in her LinkedIn/TikTok videos. It’s been two-and-a-half years since her companies, Channel Maven Consulting and Spark Your Channel, were acquired by the Channel Incentive Management and Ecosystem Management leader, 360insights and Margolis stepped in to run marketing.

Now, both Heather K. Margolis and Jason Atkins, CEO of 360insights, are excited to announce that Margolis will reclaim the Channel Maven name and relaunch her enablement and marketing consulting, coaching, training, and advisory practice. Meanwhile, the legacy team will remain as 360insights Channel Marketing, an agency focused on channel marketing and partner demand generation.

“Our overarching strategy at 360insights involves constructing a business framework centered on partnerships. Launching soon under the banner 360insights | Ecosystems, we will be establishing a vibrant solution provider community where we offer opportunities for partnerships with our clients, while they, in turn, introduce us to new clients and deliver services utilizing our platform.” said Atkins. “Heather, being an entrepreneur in this space for over 20 years and having been a member of our team who understands our strategy, is well poised to step into our ecosystem on day one.”

Under the leadership of Margolis, Channel Maven will offer a range of services including channel enablement and indirect marketing advisory services, channel executive job search coaching, partner advisory council and partner summit strategy, ecosystem transformation, and indirect sales and marketing trainings.

Margolis, president and CEO of Channel Maven, expressed her enthusiasm for the relaunch, stating, “I’m thrilled to lead Channel Maven into this new chapter of growth and innovation. Our expanded services will empower channel/ecosystem/partnerships professionals and their partners to navigate the ever-channel landscape of channel marketing, enablement, and co-sell effectively. I could not be more thrilled to partner with 360insights from this vantage point and be able to continue to work side-by-side with this amazing team, now as a partner.”

For more information about Channel Maven and its services, please visit

About Channel Maven

Channel Maven is a consulting firm focused on channel marketing, channel enablement, ecosystem transformation, and indirect sales and marketing training. With a focus on empowering businesses to excel in their channel strategies, Channel Maven offers tailored, custom solutions to drive growth and success in the complex world of ecosystems.

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