Business Strategy
Channel Insights
Stay Connected
Acer America
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.


333 West San Carlos Street
San Jose, California 95110
United States


ChannelPro Network Awards

hello 2
hello 3


November 9, 2022 |

New Zoom Channel Chief Betting Big on Partners

Todd Surdey (pictured) plans to make more Zoom products and services available through the channel, offer richer benefits to top-tier partners, and drive closer collaboration between partners and the company’s own salesforce.

Zoom wants to help its growing partner base sell more than just the Meetings application that put it on the map.

“I really want to accelerate the opportunities so that every product Zoom has, the channel will and should have the ability to resell or refer that,” says Todd Surdey, who became the collaboration and communications vendor’s head of global channels and business development in July.

Surdey, who spoke with ChannelPro on the eve of Zoom’s 2022 Zoomtopia Partner Connect conference, which takes place this week online and face to face in San Jose, Calif., pointed to Zoom Contact Center as an especially promising revenue opportunity that too few partners have access to at present.

“This is a newer product for us, and as we start to really launch that into the channel it’s going to be massive,” he says. Zoom Phone, a VoIP service available through the channel since March, has plenty of untapped sales potential for partners as well, Surdey adds.

“The growth on that is off the charts and to me, we’re not even skimming the surface,” he says.

The same goes for Zoom’s support services, adds Surdey, who hopes a new incentive program for those offerings will encourage more partners to include services when selling Zoom products. “You’re really going to see an uplevel in terms of the percentages and margins that we’re giving to our channel,” he says.

Surdey stepped into his current post weeks before the formal launch of Zoom Up, the vendor’s first partner program with a tiered benefits structure designed to reward the most committed members with extra margin and resources. 

“I think they were kind of, and I mean this in a positive way, screaming for something like that,” says Surdey of Zoom partners. Adding further benefits for upper-level members is among his plans for the program going forward.

“Like any program, you want to attract the masses, but you also want to invest in the companies that are investing in you,” Surdey says, highlighting training as an area ripe for enhancement.

“What you’ll see at the top is customized or semi-customized enablement programs like boot camps,” he explains.

Zoom Up is one component of a larger channel building effort aimed at expanding and re-energizing sales of Zoom products, which have slowed from the explosive growth rates seen at the start of the coronavirus pandemic in 2020. The company, which barely had partners back then, has close to 10,000 now.

“We are moving strongly as a company to being partner-centric,” Surdey says. “The sales teams and the leadership have really embraced the channel significantly.”

Making Zoom an easier company to do business with, by responding to quote requests faster and simplifying deal registration for example, is key to sustaining that momentum, Surdey suggests. Arming partners to “work hand in glove with our sales teams” to share leads and pursue deals that combine Zoom products with partner services is critical as well, he adds. 

“We’re helping them to educate all of our pre-sales organizations globally so that when they’re in these opportunities, they can go, ‘hey, there’s a great services offering for healthcare that this partner does,'” Surdey says. 

Partners will soon have more products to co-sell with Zoom. At Zoomtopia, its annual user event held in parallel with Partner Connect this week, the company unveiled a slew of new and forthcoming solutions. Those include Zoom Virtual Agent, a conversational chatbot designed to resolve customer service issues automatically using machine learning and natural language processing, and Zoom IQ Virtual Coach, a training solution that salespeople can use to hone their pitch in a variety of simulated customer environments.

Coming to the Zoom platform soon as well through a beta release are new integrations with third-party email and calendar services, plus new mail and calendar services hosted by Zoom itself.

In the meantime, Surdey is looking forward to his first opportunity to speak with Zoom’s partner advisory council in person. “We’ve got 28 individuals that’ll be in the room, and so we’ll look for a lot more feedback,” he says.

Editor’s Choice

Exclaimer is Embracing MSPs With a New Program. Could Email Signatures Be Newest ‘as a Service’ Offering?

February 28, 2024 |

If you never thought email signatures could be a source of recurring revenue, think again. Managing it can help you and your customers monetize email in a way you probably never thought possible.

EXCLUSIVE INTERVIEW: Dell’s New Chief Partner Officer Denise Millard Gets Candid on AI

February 23, 2024 |

Dell’s new chief partner officer believes that 2024 is the year that artificial intelligence becomes “real” for businesses and consumers alike.

EXCLUSIVE INTERVIEW: Nerdio CEO Shares Insights on Integrating AI in MSP Operations

February 22, 2024 |

Fresh off of his company’s recent announcements, Vadim Vladimirskiy shares how Nerdio is committed to leveraging AI and other technologies to enhance the MSP experience.

Related News

Growing the MSP

Explore ChannelPro


Reach Our Audience