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Acer America
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.


333 West San Carlos Street
San Jose, California 95110
United States


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Press Releases

September 30, 2022 |

Ingram Micro Launches Xvantage in Canada

Debut of Ingram Micro’s AI-powered, self-learning “Digital Twin” celebrated by channel partners in Canada

Sept. 28, 2022 – Mississauga, Ontario – Executing to its global launch plan, Ingram Micro Xvantage is now available to Ingram Micro channel partners in Canada.  

Ingram Micro’s Canadian leadership team shared the news today with associates and partners within region, announcing Xvantage is reimagining and customizing the way channel partners interact with Ingram Micro. The platform availability also serves as a mile marker in Ingram Micro’s efforts to consumerize the experience of the B2B technology industry at scale. 

“Xvantage’s intelligent and customized user interface, combined with Ingram Micro’s world class, personal touch, is changing the way we do business and elevates the partner, customer and associate experience,” says Bill Brandel, Chief Country Executive, Canada, Ingram Micro. “With Xvantage, we are able to deliver an enhanced, seamless experience and unlock more value for our team, our partners, their customers, our vendors and the tech ecosystem. Our Digital Transformation journey is in great hands with Anthony Karim, who has accepted the new role of Vice President, Go to Market for Canada.” 

Envisaged in Q2 2021, Ingram Micro Xvantage was unveiled to the marketplace 15 months later. The Xvantage digital experience platform is powered by a global real time data mesh containing many years of operating and transactions data, as well as by several proprietary engines which are enhanced by artificial intelligence (AI) and machine learning. Ingram Micro’s Cloud Marketplace is also integrated into Xvantage, allowing cloud solutions to be easily incorporated into solutions containing technology hardware, software, and professional services. 

“Xvantage is a game changer, solving for the complexity across our industry and providing a smarter, faster, better and more collaborative and profitable way for all of us to work and grow together,” says Ingram Micro CEO Paul Bay.

The new digital experience platform is being met with excitement from Canadian channel partners including Joanna Muzzatti, CEO of Commerx, a successful MSP and member of Ingram Micro’s Trust X Alliance community. “Ingram Micro Xvantage will allow us the freedom to work faster and smarter, focusing on our business versus in our business,” comments Muzzatti. “Within days of test-driving the platform, we can see the growing impact the efficiency gains and business insights will have on our experience as an Ingram Micro partner. What’s even more exciting is knowing how these benefits will extend to and enhance the experience we can deliver to our customers!” 

Ingram Micro Defines Plan for Xvantage 
Widely available in Germany and the U.S., and rolling out now in Canada and LATAM, Ingram Micro plans to go live with Xvantage for associates and partners in several additional countries by the end of 2022 and introduce the digital experience platform to Ingram Micro’s vendors in early 2023. Functions such as credit increases, order tracking, order management and purchases will also be seamless and available from the Xvantage platform.

“As the business behind the brand of today’s emerging and established technology partners and providers, Ingram Micro is simplifying the way we all need to work and enabling a new, and better experience grounded in value capture and value creation,” says Sanjib Sahoo, EVP and Chief Digital Officer, Ingram Micro. “Xvantage is built for the infinite business model. As an industry, we must focus more energy on the art of possible. I am super proud of the work we have done and will continue to do around our new Xvantage platform. Together we are taking the complexity out of this industry and bringing consumerization to IT distribution!” 

“With Xvantage, Ingram Micro is solving for the complexity across the IT Channel—applying the functionality of the B2C experience to the B2B technology industry—and making it easier and more effective to consume and build on the business value distribution offers,” says Jeff Newton, Research Director, Infrastructure Channels & Ecosystems, IDC, who has been following the digitization of Ingram Micro since Sahoo’s appointment. “It’s an important takeaway for the industry to see the prioritization Ingram Micro continues to place on the human aspect of the digital journey. When it comes to disruptive innovation, we must keep people, not just platform top of mind.” 

The feedback from associates, partners and vendors included in the development and preliminary adoption of the platform is well documented and can be seen and heard here.

Learn more about the new Ingram Micro Xvantage digital experience platform, by visiting Ingram Micro’s social handles at and and online at  

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About Ingram Micro
Ingram Micro helps businesses realize the promise of technology. It delivers a full spectrum of global technology and supply chain services to businesses around the world. Deep expertise in technology solutions, mobility, cloud, and supply chain solutions enables business partners to operate efficiently and successfully in the markets they serve. Unrivaled agility, deep market insights and the trust and dependability that come from decades of proven relationships set Ingram Micro apart and ahead. Discover how Ingram Micro can help you realize the promise of technology. More at

Press Contact
Marie Meoli Rourke 
WhiteFox Marketing Inc. 

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