Sales and marketing expert Robin Robins says “it’s a fantastic time be an MSP” for those who grab the opportunities and think like an entrepreneur. Still, it’s an evolving industry, and she expects smaller MSPs will face more competition (not insurmountable) from what she calls “super MSPs,” compliance expertise will be a bigger factor in buyers’ decisions, and automation and simplification of back-end tools will enable MSPs to become true sales and marketing organizations.
Acer America
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.
Location
333 West San Carlos Street
San Jose, California 95110
United States
San Jose, California 95110
United States
WWW: acer.com
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March 21, 2022 | Colleen Frye
Robin Robins on What MSPs Will Need to Stay Competitive
As the founder and CEO of Technology Marketing Toolkit prepares for her annual IT Sales and Marketing Boot Camp next month, she shares some thoughts on what’s ahead.
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