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News & Articles

January 30, 2012 |

MSPs Pitch Profitable Backup and Disaster Recovery Marketing Campaigns in Intronis Contest

Intronis today announced that Jenaly Technology Group‘s MJ Shoer won its 2012 Backup and Disaster Recovery Marketing Contest, which was co-sponsored by the Technology Marketing Toolkit.

Jenaly Technology Group’s MJ Shoer Wins Popular Vote Among Peer Group

Intronis today announced that Jenaly Technology Group‘s MJ Shoer won its 2012 Backup and Disaster Recovery Marketing Contest, which was co-sponsored by the Technology Marketing Toolkit.

Hundreds of channel-industry professionals voted for their choice of the best BDR marketing campaign from among three finalists. Each pitched their marketing programs and the new business that they generated during a live teleseminar last week.

Shoer wins a $5,000 gift certificate for a dream vacation through Bluefish Executive Concierge Service. He will also serve as ambassador to the industry and as an Intronis spokesperson at select events and engagements in 2012.

“I truly value a company that invests in partnering with us and helps us be better at what we do. Intronis is a company that exemplifies this from my perspective,” Shoer said. “As a spokesperson, I can share compelling stories of why IT providers would improve their services and their business by partnering with Intronis.”

Technology Marketing Toolkit recently re-launched its BDR-In-A-Box Marketing System, and Intronis partnered with Technology Marketing Toolkit to promote the system’s adoption and use.

“This contest was a great incentive to encourage our channel partners to market their backup and disaster recovery services aggressively and share their success stories so others could learn from their example,” said Robin Robins, CEO of Technology Marketing Toolkit and author of the BDR-in-a-Box Marketing Program.

John Motazedi of SNC Squared and Scott Spiro of Computer Solutions Group, Inc. joined Shoer as finalists in the contest. They were selected based on the quality of their written essays, which included sales results, marketing campaign collateral, and customer success stories.

“The quality of Scott, John and MJ’s entries were second to none,” said Carol Ferrari, vice president of marketing at Intronis. “Each delivered multi-channel marketing campaigns that delivered quantifiable and impressive results, and we’re glad to share their success with our partners. All are truly winners with the results they achieved for their companies.”

Interviews and written submissions from each of the finalists, along with a video announcing contest results, are posted to

About Robin Robins and Technology Marketing Toolkit
Robin Robins is an independent technology marketing consultant, sales trainer and author who specializes in inexpensive and highly effective marketing strategies for small to medium VARs, Systems Integrators, Managed Services Providers, Solution Providers and IT consulting firms. She has developed and authored the Technology Marketing Toolkit System which is the definitive guide to marketing technology services. She currently runs the largest sales and marketing coaching program in the world for IT consulting firms and managed services providers. For more information, please visit our website at

About Intronis
Intronis Cloud Backup + Recovery is a world-class cloud backup solution for the IT channel. Intronis provides the industry’s easiest to use secure data solution for offsite and local backup, which generates a monthly recurring revenue stream to add to your business. Intronis offers the best, deepest Exchange and SQL backup on the market, U.S.-based customer support, and is also integrated to major solutions in the MSP ecosystem. The solution has been field tested by thousands of MSPs and the industry spoke by awarding Intronis the 2011 Vendor of the Year from ASCII.

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