A reputation-building offering debuted at this year’s gathering of Technology Marketing Toolkit members and nonmembers, where speakers stressed business fundamentals for growing an MSP company along with the need to stand out in the market.

Get ready for a sucker punch of IT news, views, and insights. Joined by guest host Vince Tinnirello, of Anchor Network Solutions, Matt and Rich chew over IT Glue buying TruMethods, Pax8 buying Sea-Level Operations, Sophos entering the XDR market, and Cytracom adding team texting to its UCaaS solution. Then your hosts catch up with Darren Gottesmann of Ingram Micro for a look at the crazy year behind us and the “golden age” we may be entering now.

Erick and Rich mull over the latest case of a big vendor buying an MSP consultancy, run through the benefits of getting your LinkedIn profile right, and marvel at the farmer who accidentally shrank France.

Using the new capability, technicians who run Pulseway’s mobile app on an iPhone or iPad can restart servers, power off workstations, run scripts, apply patches, and more using only their voice.

Industry-specific solutions leveraging Internet of Things technology are solving pain points and increasing efficiency and safety.

The changes to specializations, incentives, and rewards are interim steps on the road to more sweeping revisions that will take effect a year from now, and reflect NetApp’s ongoing reinvention of itself as a maker of cloud and container storage solutions.

The founder and CEO of Technology Marketing Toolkit talks about some lessons learned in 2020 and what MSPs should be focusing on now to thrive.

By using penetration testing to show, not tell, what an attacker would get to if someone clicked on a malicious link, you create an AHA moment and the listening begins.

Rex Frank (pictured), founder and CEO of the managed services consultancy, will become head of Pax8’s partner education unit, which will add one-to-one coaching services to its current lineup of one-to-many training classes.

The multivendor, traveling event is prepping for 10 stops through the Midwest in May.