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TeamViewer Launches Partner Program for the Americas

The new offering includes the vendor’s first deal registration system, its first dedicated partner portal, and access a management system named ITbrain offering anti-malware, asset management, monitoring, and storage backup functionality. By Rich Freeman

TeamViewer has launched its first channel program for partners in the Americas.

The new offering, which is available for enrollment immediately, builds on programs the remote access, monitoring, and support tools vendor has been rolling out across Europe and Asia over the past 18 months.

“We’re going to take some of the best practices and learnings and apply them here,” says Finn Faldi, TeamViewer’s president for the Americas.

The program includes registered, silver, gold, and platinum tiers that partners qualify for based chiefly on sales volume. The higher their tier, the greater the discount they receive on TeamViewer software licenses.

“They’ll be incentivized for volume, allowing for more margin,” Faldi says.

Program members receive access to TeamViewer’s first dedicated partner portal, which in turn connects them to the vendor’s first deal registration system and a library of logos, marketing materials, and sales collateral.

“We need to make sure that they have all the materials to educate themselves to educate their end customers,” Faldi says.

Partner program members can also use TeamViewer’s ITbrain administration platform, which includes includes anti-malware, asset management, monitoring, and storage backup functionality. The system currently integrates with Microsoft Intune, Salesforce, and ServiceNow. Faldi emphasizes that it’s not designed to be a full-blown RMM platform.

“ITbrain is specifically bundled with the TeamViewer product, so we’re talking about remote access support,” he says.

Though TeamViewer has long sold via resellers, the partner program it’s been steadily introducing worldwide signals an increased focus on the channel.

“We see it as a significant part of our success going forward,” Faldi says.

The unveiling of TeamViewer’s Americas partner program comes roughly three months after an updated edition of its flagship connectivity, monitoring, and support solution reached market, and just weeks after the introduction last month of a new remote control and monitoring application for Internet of Things devices. According to Faldi, IoT hardware figures prominently in TeamViewer’s long-term product and sales strategy.

“The Internet of Things is an incredibly important part of the company today and the company going forward,” he says.

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