LogicMonitor, the leading SaaS-based performance monitoring platform for complex, hybrid IT infrastructure, today announced the appointment of Karyn Scott as Vice President and Head of Marketing. Scott brings more than 20 years of leadership experience specializing in product and technology marketing for high growth tech companies for established enterprises including AppDynamics, Salesforce, and Cisco Systems.
“Karyn is well recognized for developing strategies that have accelerated growth and launched organizations into market leading positions,” said Kevin McGibben, LogicMonitor President and CEO. “Her depth of marketing expertise, paired with her strategic approach to brand development and market positioning, is a tremendous asset to LogicMonitor as we continue to evolve and expand our portfolio of full stack monitoring solutions.”
Prior to LogicMonitor, Scott was an advisor to Nutanix and served as Vice President of Global Marketing at AppDynamics (recently acquired by Cisco). She also held senior marketing leadership roles at Salesforce, Cisco and several early stage start-ups including Macromedia.
“LogicMonitor is transforming and simplifying the management of complex, hybrid IT environments,” said Scott. “We’re providing both global business leaders and IT practitioners with incredible visibility across the entire stack so they can maximize IT spend and speed decision making.”
After AppDynamics, Scott considered several CMO and marketing leadership roles before joining LogicMonitor. “There is such momentum in the market right now as enterprises are transforming their businesses and business processes to drive competitive differentiation, and LogicMonitor has a world class solution to help accelerate their journey. I am thrilled to take on the executive marketing role and to join an outstanding team with fabulous clients.”
Before joining the tech world, Scott was a journalist at CNN and Fox News, and holds degrees in psychology and journalism from Boston University and a certificate of completion from Stanford’s Strategy in Action program. In addition, she is an active member of the Crohn’s and Colitis Foundation of America (CCFA), where she competes in triathlons to raise money and awareness to help find cures for Crohn’s disease.