The two companies announced that they will co-brand and co-market special Razer Edition models of Lenovo’s Y series gaming devices – joining the manufacturing, supply chain, and channel relationships of PC maker Lenovo with the immersive technology and expertise of Razer, a developer of connected gaming devices and software for gamers.
All upcoming Lenovo Razer Edition products will be co-branded and reflect the Lenovo Y series look and feel with familiar Razer elements like customizable Chroma lighting effects.
The Lenovo and Razer partnership will extend to multiple new designs and products and the companies plan to explore potential cross-selling opportunities in the near future.
“We are thrilled to partner with Razer and bring out the best from both companies to deliver a better, more immersive gaming experience for customers,” says Victor Rios, vice president and general manager, Workstation BU, Gaming and Industry Solutions, Lenovo. “While we bring to the table our engineering expertise, design muscle and scale, Razer adds in the finesse and experience of serving the gaming community for the last decade. We believe our partnership is a strong first step that will lead to the delivery of winning PC gaming solutions and a brand new experience to our customers.”
For additional information on the new Lenovo Razer Edition products, visit http://rzr.to/LRE.