IT and Business Insights for SMB Solution Providers

Intel Sees Opportunity and Simplicity Ahead for 2019: Page 2 of 2

The chipmaker will lean on new PC and server processors, new IoT solution bundles, and a newly streamlined partner organization to fuel partner success this year, according to North American channel executive Todd Garrigues (pictured). By Rich Freeman

In addition, Intel will continue augmenting its collections of IoT RFP Ready Kits and IoT Market Ready Solutions, pre-packaged hardware/software/support combinations in areas like smart lighting, smart digital signage, and intelligent warehouse management. “The goal is to continue identifying these Market Ready Solutions that are scalable and replicable, and to continue making it easier for new partners in that space to engage and be able to offer new solutions to their customers,” Garrigues says.

“IoT has been a journey for a lot of us,” he adds. “It isn’t simple, but our goal is to continue making it easier and more approachable for our partners.”

Simplification remains an ongoing priority for Intel’s partner program. Last year, the company combined formerly separate communities for OEMs, system builders, and system integrators, among others, into one big unified organization served by one big annual partner conference called Partner Connect.

“Our goal was to help create better collaboration, better efficiency, internally so that we were delivering more externally, and try to help at the same time find more opportunity for our partners along the way,” Garrigues says. Those remain top objectives for his group this year.

Sharing information with partners will be another point of emphasis. Intel expanded its channel advisory boards in 2018 to get more input from its top partners, and according to Garrigues members lobbied hard for clearer and more frequent information on everything from new products and sales programs to supply chain issues. “We got some strong feedback on communication,” Garrigues says. “[We’re] trying to evolve and be as transparent as possible.”

The company will strive to be as fast as possible too in its reporting on orders, support issues, partner program status, and related matters, he adds. “[Being] real time is very challenging in a broad partner community, but it is absolutely a focus for us,” Garrigues says.

And not the only one. Garrigues and his team have a lot on their plates for 2019. “We’ve got a lot of hard work in front of us,” he says, “but I do think it’ll be a very good year.”

ChannelPro SMB Magazine

Get an edge on the competition

With each issue packed full of powerful news, reviews, analysis, and advice targeting IT channel professionals, ChannelPro-SMB will help you cultivate your SMB customers and run your business more profitably.