Underlying the entire partner program unification effort is a desire to give partners easier ways to join in on Intel’s strategic pursuit of new markets like IoT, data center, and artificial intelligence.
“[It’s] a very different industry today than it was 10 or 15 years ago,” Thompson observes. “Our company is not immune to that transformation, and so we felt like we also needed to transform our partner programs in alignment with that, so that our partners could come on this growth path that we’re going on as a corporation.”
The Partner Alliance is also designed to overcome the inability of today’s standalone legacy programs to accommodate members who embrace more than one role. “A couple of decades ago when those programs were getting established, the market was a bit more siloed,” Thompson notes. “Over time, many of those partners have come to engage with us across multiple fronts.”
The new program also aims to make transacting business with Intel simpler. “We’re pretty forthcoming about how that legacy infrastructure has created some operational difficulties for some of our partners,” Thompson explains. “We needed to do a pretty substantial improvement on some of the backend systems that support the infrastructure of our partner programs.”
Intel was recently named one of ChannelPro’s 2019 All-Stars for its Optane DC persistent memory modules, which empower system builders and data center operators to accelerate performance-sensitive workloads cost-effectively.