HP Inc. (NYSE: HPQ) today announced the expansion of HP+, the smartest printing system2 designed for consumers and small businesses. In a time when demand for printing is high (+6% NPD/GFK)3, driven by millions of people working and learning from home, HP+ is modernizing today’s printing experience. Powered by a new cloud-based ecosystem, HP+ makes printing more secure, productive, and sustainable than ever1.
“HP+ is a fundamental shift in the printing experience,” said Tuan Tran, President of Imaging, Printing & Solutions, HP Inc. “We’ve put our best printing innovation together into one, smart system for consumers and small businesses. From category leading hardware, to the largest supplies subscription service now including toner, to the best-in-class print app4 now in the cloud, each of our enhanced experiences for HP+ were designed to meet the expanded needs of those who depend on their printers most.”
Consumers and small businesses today have higher expectations on devices to meet their expanded needs. In addition, 70% of consumers believe smart tech makes life easier5. With the new HP+ cloud ecosystem, consumers and small businesses are able to stay connected and secure with exclusive, new features:
- New Cloud resiliency automatically detects and fixes connectivity issues6.
- New Smart Security monitoring helps detect and prevent malware attacks6.
- New Native in-OS printing enables printing from virtually anywhere on any device6.
- New Private Pickup lets you hit print now and pick up later when you’re at the printer.
- New Smart Dashboard helps you manage your printer in one convenient place.
- New, one-year extra HP warranty.
HP+ will first launch with the new HP LaserJet M200 Series, Red Dot design award winner, as well as HP OfficeJet Pro 8000e and 9000e Series, DeskJet 2700e and 4100e Series, and ENVY 6000e and 6400e Series.
To deliver HP’s highest quality, most reliable, and more sustainable printing experience – HP+ smart printers only work with Original HP ink and toner.
Smart Ink Subscription
In 2020, eCommerce sales grew by more than 16.5% worldwide7 accelerated not only by the need for contactless shopping, but also by the convenience consumers have grown to rely on. For HP Instant Ink, this expansion and reliance on the delivery economy drove more than 60% year-over-year growth, reaching more than nine million subscribers. With HP+, customers receive a six-month trial of ink or toner8.
- Subscribe and save up to 50%9, 10 on superb-quality Original HP Ink and Toner, with print plans starting at $0.99 per month.
- New toner print plans now available.
In addition to the need for cloud-based solutions and convenient subscriptions – consumers and small businesses have also grown to rely on mobile ubiquity. With the HP Smart App, which has more than 48M active monthly users, customers are able to enjoy the ability to print and scan from virtually anywhere.
- With HP+, enjoy HP Smart Advance features such as advanced scanning, mobile fax, and productivity features for 24 months6.
- Easily access Google Drive, Dropbox, and more.
Smart for the Planet
Lastly, it’s clear – the planet matters to our customers; 3 out of 4 consumers consider sustainability important when purchasing a printer11. With HP+, we are building on our commitment to a future that is forest positive promoting net zero-deforestation prints and closed loop cartridge recycling:
- With our new Forest First feature, HP invests in the restoration and preservation of healthy forests12.
- HP recycles your used ink cartridges to help create new ones13.
Pricing and Availability
More information on HP+, including pricing and more details on HP+ hardware (including functionality equivalent non-HP+ devices) can be found at hp.com/plus.
About HP Inc.
HP Inc. creates technology that makes life better for everyone, everywhere. Through our product and service portfolio of personal systems, printers, and 3D printing solutions, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.
1HP+ smarter printing system: Utilizing technology in the HP+ system and compared to HP standard consumer printers without HP+. HP+ printers are ready when you are with improved connectivity utilizing Smart Driver and Print/Scan Doctor technology, more secure with Smart Security technology, more productive through HP Smart Advance features included for 2 years, and more sustainable by enabling Forest First printing and net-zero deforestation prints
2The Smartest Printing System: Compared to the majority of competing in-class, A4, cartridge-based networked inkjet MFPs <$488USD and <€300 and monochrome laser printers <$149 USD and <€150 and MFPs <$199 USD and <€210. Print system defined as OEM printer used with only same-brand OEM cartridges. Criteria for the smartest printing system includes specific Wi-Fi connection resiliency features and security features, cloud-connected capabilities, features and scale of supplies subscription services and OEM print app functionality. Keypoint Intelligence April 2021 study commissioned by HP, based on research of OEM published information publicly available as of 3/24/2021. Market share as reported by IDC Q4 2020 Quarterly Hardcopy Peripherals Tracker - Final Historical for North America and EMEA. See keypointintelligence.com/HPPlusSmartest
3+6% NPD/GFK: Based on combination of NPD and GFK monthly sales data; YoY comparison for time periods Jan-Aug 2019 vs Jan-Aug 2020
4Best-in-class mobile print app: Compared to OEM printing apps for the majority of top-selling inkjet/laser printers and all-in-ones for the home and office, priced less than or equal to $449.99 USD. Market share as reported by IDC CYQ4 2019 Hardcopy Peripherals Tracker. Claim based on research of printer manufacturer’s print apps and Keypoint Intelligence - Buyers Lab hands-on testing and study commissioned by HP. For details, please see: keypointintelligence.com/HPSmartApp
570% of consumers believe smart tech makes life easier: Statista Worldwide Smart Tech Survey
6HP Smart app: Requires the HP Smart app download. For details on local printing requirements see www.hp.com/go/mobileprinting. Certain features/software are available in English language only and differ between desktop and mobile applications. Subscription may be required. Subscription may not be available in all countries. See details at www.hpinstantink.com. Internet access required and must be purchased separately. HP account required for full functionality. List of supported operating systems available in app stores. Fax capabilities are for sending a fax only. After 24 months, monthly fee applies to continue advanced features with HP Smart Advance. HP Smart Advance is not available in all countries. For more information, see www.hpsmart.com.
7eCommerce sales grew by more than 16.5% worldwide: Shopify Study: The Future of eCommerce
86 months of Instant Ink: Instant Ink sign up required. Instant Ink not available in all countries. Subject to monthly page limit of plan selected. Must complete Instant Ink signup within 7 days of setting up the printer with the HP-recommended setup process as indicated in the instructions that came with your printer. Unless service is cancelled within the promotional period online at www.hpinstantink.com, a monthly service fee, based on the plan chosen, plus tax and overage fees will be charged to your credit/debit card. Customer will be charged for any overage fees and applicable taxes at the end of each month in the promotional period. Use of in-box ink or toner cartridge is included in period of offer. One offer redeemable per printer. Included months offer with Instant Ink subject to change after 10.31.2021. Offer cannot be redeemed for cash. Setup Offer may be combined with other offers; see terms and conditions of the other offer for more details. Requires a valid credit/debit card, an email address, and Internet connection to printer. See additional offer information available during online signup process. For service details, see www.hpinstantink.com.
9Instant Ink Savings (ink): Based on monthly subscription cost of HP Instant Ink 700-page plans without purchase of additional sets of pages compared to cost per page to print ISO/IEC 24711 pages on most in-class, traditional A4 color inkjet cartridge printers & MFPs using original standard capacity cartridges priced for: Australia <299 AUD; New Zealand <349 NZD; Canada <=399 CAD & United States <399 USD. Sale prices not considered for this study. HP Ink Advantage printers excluded due to non-standard hardware & supplies model. Buyers Lab July 2020 study commissioned by HP, based on publicly available information as of June 1, 2020. Printers selected by market share in IDC Quarterly Hardcopy Peripherals Tracker - Final Historical 2020Q1. For details: www.keypointintelligence.com/HPInstantInk.
10Instant Ink Savings (toner): Based on monthly subscription cost for U.S. and Canada for toner HP Instant Ink 1,500 page plan vs. transactional cost per page of in-class monochrome A4 laser printers and MFPs < $450 USD that use original, standard-capacity integrated cartridges (toner and drum in one cartridge). Buyers Lab April 2020 study commissioned by HP, based on research of publicly available information as of 04/24/2020. Printers selected by market share as reported by IDC Quarterly Hardcopy Peripherals Tracker - Final Historical 2019Q4 for U.S. and Canada. For details and latest report, see: www.keypointintelligence.com/HPTonerService.
113 out of 4: HP Print Sustainability Value Proposition Research
12Forest First: With HP+, every print - regardless of paper brand – is addressed through HP’s Forest Positive Framework to counteract risks of deforestation. HP brand paper is sourced only from certified responsibly managed forests or from recycled content. For other brands of paper, HP invests in restoration, protection or in working forests recovery projects in key regions, for instance Brazil, sufficient to balance any paper used by HP+ customers that may not have been responsibly sourced. Read more about projects and our partners at hp.com/forestfirst.
13Cartridge recycling: Through the HP Planet Partners program (where available), recycled plastics are used as raw material and combined with other materials to help make new Original HP cartridges and other everyday products. For details: www.hp.com/hprecycle