According to Aparavi, defining and enforcing retention standards arms channel pros to earn incremental revenue providing data lifecycle management services. Partners can also use the system to perform annual data health checks.
Evangelizing opportunities like that is Aparavi’s top priority for the remainder of this year. “The focus for us is trying to get partners to understand the value of unlocking unstructured data,” Regnerus says. “It’s almost like it seems so simple that they miss it.”