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Avaya Launches Cloud Master Agent Program

Avaya Holdings Inc. announced the launch of a new Master Agent program focused on accelerating sales of Avaya cloud to small through midmarket businesses. Under the Master Agent program, sales agents connect potential customers with Avaya; Avaya handles the rest of the transaction, from contracting, provisioning, managing and billing the unified communications services for the business.

Avaya also announced that Jenne, an Avaya value-added distributor, has signed as Avaya's first Master Agent.

The program addresses the increasing demand for Avaya cloud services while simplifying the process of onboarding, deploying and managing the customer's communications. Under the Master Agent program, agents can offer an industry-leading solution to customers with support provided directly by Avaya, including:

  • Unified communications services, fully hosted by Avaya
  • Bundled carrier services, i.e. minutes, SIP Trunks
  • Desktop options
  • Delivery, management, and support
  • Monthly, subscription-based billing

Jenne, an Avaya distribution partner, is the first Avaya Cloud Master Agent and is already seeing interest from the market with the new program, registering new authorized sales agents and existing Avaya Edge Channel Partners and managed service providers as their agents, as they expand their reach in selling Avaya unified communications services.

The Master Agent program provides a new option that rounds out the available choices for customers, channel partners and sales agents to access Avaya's industry-leading communications solutions. This program complements the opportunity for Avaya Edge Channel Partners who host Avaya IP Office in their own data centers and sell direct to customers under the Partner Powered by Avaya option, depending on their business needs as well as their customers'.

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