IT and Business Insights for SMB Solution Providers

ASCII Tour Blazes Trail in West

ASCII Group IT SMB Success Summit brought together solutions providers from the Phoenix area to chart a course for the future. By Colleen Frye

Phoenix was the host city to the latest IT SMB Success Summits 2014 tour, held September 17 and 18. The ASCII Group’s event is designed to help attendees discover new ways to build and retain recurring revenue by leveraging key research on SMB IT purchases and the latest marketing techniques.

“ASCII leads the way with our Success Summits by trying to stretch the ‘envelope’ with our face-to-face meetings,” says Alan Weinberger, CEO and founder, The ASCII Group. “By hosting in Phoenix, I was able to meet with many solution providers from smaller cities, such as members from Yuma, Eagar, and other towns in Arizona, and hear that they have similar concerns as our members from major cities. Our members appreciate us going to new locations and being closer to them, which is a good feeling to share.” 

The sessions covered topics such as security; business continuity; maximizing profitability and driving revenue; delivering premium security, compliance, and email hosting; and the self-driving business. Attendees could also browse the solutions pavilion.

In addition, there was a session on “Understanding Key Triggers to Client Intimacy and Retaining Revenue—Strategies from Five of the World’s Most Successful MSPs,” led by Gordon Tan, managing director of Client Heartbeat.

The summit wrapped up with vendor awards followed by an ASCII members meeting.

Phoenix award winners were:

  • Best Software Solution: GFI Max
  • Best Hardware Solution: Lenovo
  • Best New Product: Affinity Live
  • Best Cloud Solution: LogMeIn
  • Best Revenue Generator: Datto
  • Best Channel Incentives: Lenovo
  • Best Channel Programs: JetStream
  • Best Partner Commitment: Datto
  • Best Customer Support: HP
  • Best of Show: Datto

The Success Summit best of show votes are tallied and combined toward the ASCII Cup winner for 2014, which will be announced at the last stop on the tour in Atlantic City, N. J. , October 22 and 23, at Bally's Atlantic City.

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