The ASCII MSP Success Summit 2022 series of business-building events headed to Chicago on April 20-21, where it hosted MSPs and IT business owners for two days of education and networking at the Lincolnshire Marriott Resort. Sessions featured MSP-led content from both ASCII members and industry thought leaders.
Chicago is the third stop on the multi-city tour planned this year by The ASCII Group, a membership-based community of independent North American MSPs, MSSPs, and solution providers.
Day one of the conference included presentations by ASCII member Mark Wiener on how to garner larger clients without managing endpoints, and Bradley Gross, Esq., on where MSPs are at risk when it comes to their MSA agreements. A thought leadership panel session with Datastream Insurance, NUSO, and Webroot addressed what top MSP performers are doing differently to build sales.
In addition, ASCII Group President Jerry Koutavas reported on the ASCII security committee’s latest release. And attendees heard vendor presentations on Azure, security, cloud as a service, business intelligence, sales strategies, and more. A networking reception ended the evening.
On the main day, ASCII member Stanley Louissaint presented, “How One MSP Hit $1M as a Solo IT Entrepreneur”; Sandler trainer Scott Bliss talked about “Where MSPs Fail Horribly at Selling Cybersecurity and How to Correct It"; and Bradley Gross delivered part two of his legal review of MSA agreements.
Attendees also heard vendor presentations on billing, security, cyber resilience, zero trust, VoIP, and cyber insurance, and browsed the expo hall.
Keynote speaker Paul Nadeau, a world-leading hostage negotiator and criminal interrogator, ended the day with his talk on understanding human behavior to win sales.
At the conclusion of the event, the following sponsors received awards voted to them by attendees:
- Best Education (Day 1): CaaB
- Best Partner Incentives (Day 1): CaaB
- Best Presentation (Day 1): Solutions Granted
- Best Rapid Pitch Presentation: SuperOps.ai
- Best New Solution: Gradient MSP
- Most Innovative Solution: SpearTip
- Best Market Opportunity: Pax8
- Best Partner Support: Pax8
- Best Channel Program: Pax8
- Best Revenue Generator: Pax8
- Best Keynote Presentation: Zomentum
- Best Distributor: Pax8
- Best Featured Educational Session: Bradley Gross
- Best Partner Involvement: Pax8, Datto, Zyxel
- Best In Show: Pax8
Next up on the ASCII MSP Success Summit tour is Boston on May 24-25. Find out more here.
Photo: Joel Zaidspiner