MALWAREBYTES is one company with multiple security products. Your business sells multiple services, but it’s all one company too. Shouldn’t your partnership with Malwarebytes be a one-to-one relationship?
Mike LaPeters (pictured) thinks it should, which is why he spearheaded the design and rollout of an all-new partner program for Malwarebytes with standard rules and rewards regardless of where you are in the world and whether you’re a VAR, MSP, or computer repair provider.
“We want somebody to identify that I partner with Malwarebytes, not that I’m a gold MSP and a silver reseller,” says LaPeters, who became vice president of worldwide MSP and channel operations at Malwarebytes last August after an earlier stint at AlienVault.
Launched in February, the Malwarebytes Premier Partner Program, or MP3, is designed to realize that goal. Unlike the earlier programs it replaces, which applied different parameters in different ways to different partners in different places, MP3 assigns everyone worldwide to four tiers: registered, silver, gold, and platinum.
All but registered members get free access to online security certification courses. “If you’re silver, you get one per year; if you’re gold, you get two per year; and if you’re platinum, you get three per year,” LaPeters says. “This way, we are truly saying that if you invest in us by partnering with us, we’re going to invest back in you and make you better at providing security services for your customers.”
Additional benefits include a dedicated account manager for silver partners and above, plus dedicated technical resources and a listing on the Malwarebytes website at the gold level and above. Platinum members get a dedicated solution architect and premium access to 24/7 support. “If they call in, they get front-of-the-queue service,” LaPeters says.
Though MP3 is now Malwarebytes’ one and only partner program, it includes specializations for MSPs, resellers, and computer repair shops. The MSP track requires members to generate $100 of recurring revenue a month at the registered level, $750 a month at the silver level, $3,900 at gold, and $5,000 at platinum.
Like those qualifications, the prices members pay for licensing at the silver level and above are now monthly too. “Our licensing model was built around annual subscriptions,” LaPeters notes, adding that partners paid varying amounts deal by deal as well based on the number of seats involved. “Now we are on a true usage-based model.”