PlanetOne Communications,†the IT and Telecom industry’s preferred connectivity partner, is pleased to announce†Bernadette “Bern” Richardson†has joined the company as vice president of marketing.
“When it comes time to maximize your marketing, Bern is who you want leading your team,” said Ted Schuman, Founder and CEO, PlanetOne. “Her experience, energy, creativity and relentless focus on execution is a perfect match for the PlanetOne culture, and as a prior member of our Advisory Board she knows the business, understands the market we play in and appreciates the value we place on keeping our channel partners happy and profitable.”
In this new company role, Bern reports directly to PlanetOne’s President Lauren Shapiro and spearheads the firm’s internal and external marketing, which includes managing its creative agency, public relations firm and social media team. She is also responsible for the execution of PlanetOne’s digital marketing, partner marketing, and content creation, and will play an active role in event planning and promotion.
“We are tremendously excited to have Bern join our leadership team and turn up the volume on our partner successes, the differentiating value of PlanetOne and the growth opportunities all around us,” said Lauren Shapiro, president, PlanetOne. “We continue to experience record growth with our partners in the telecom space and are breaking new ground in cloud services, welcoming more and more MSPs into the mix and finding more ways to build repeatable success for everyone in the PlanetOne family.”
Bern joins PlanetOne with more than 25 years of experience in business management excellence, including 10 years within the telecommunications industry as an entrepreneur. A successful strategist with a defined expertise in business development for multi-million dollar market leaders including Coca-Cola, as well as management services, operational efficiency, sales and technology solutions, Bern spent the past six years working for Public Safety Network deploying significant wireless infrastructure public safety initiatives for the State of California’s 9-1-1 Office of Emergency Services. She has an MBA in marketing and graduated with honors from Pepperdine University, received a bachelor degree in pre-law from the University of California Santa Barbara and a Project Management Professional (PMP) certification from the Project Management Institute.
“Bern is book smart and street smart, and that’s what makes her a phenomenal hire for our business, suppliers and our partners. I couldn’t be more thrilled,” concludes Schuman.
