How MSPs Can Build, Sell, and Scale with AI
Artificial intelligence has shifted from a “nice-to-have” tool to a strategic priority for managed service providers. At ChannelPro LIVE: New Jersey, ChannelPro is bringing AI into the spotlight with a lineup of expert-led sessions designed to help MSPs translate innovation into revenue, efficiency, and market differentiation.
The MSP conference on May 13-14 at the Hilton Parsippany in New Jersey will feature a series of interactive, business-focused workshops. Attendees will explore how to operationalize AI within their own firms. They’ll also learn how to package AI-driven services that clients are willing to pay for.
AI Insights to Turn Hype Into Opportunity
While AI tools like ChatGPT have dominated headlines, ChannelPro LIVE digs deeper into what matters for small and midsized MSPs: practical implementation, profitability, and service evolution. Throughout the event, top minds from across the channel will share:
- Real-world use cases for AI in MSP operations
- Guidance on selling AI as a service, not just using it internally
- Best practices for reducing workload with automation
- Insight into building a secure, scalable AI foundation
The message is clear: AI is more than a technical trend. It’s a business opportunity waiting to be captured.
“Our audience is clamoring for this type of content,” said ChannelPro Executive Editor Jonathan Browning. “We hear it every day now from MSPs nationwide. AI is a tsunami that’s hitting the industry. If you aren’t ready for it, you will get lost in the tide.”
AI-focused Workshops That Deliver
The agenda for ChannelPro LIVE: New Jersey features four dedicated sessions focused on the most pressing AI topics for MSPs. The educational sessions will highlight how to start, where to invest, and how to successfully monetize it. The specialized sessions are:
Kelly Stone (left) will be among the featured panelists at ChannelPro LIVE: New Jersey.
- Building the Perfect AI-powered MSP: A powerhouse panel featuring Seana Fippin of Red Box Business Solutions/STORM AI; Corey Kirkendoll of 5K Technical Services; and Kelly Stone of Ironstone Strategy. The panelists will break down how AI can reshape service delivery from Day 1 — and how to begin that journey.
- Beyond Copilot 365: Industry veteran Erick Simpson of MSP Mastered/Channel Mastered will explore what’s possible when MSPs look past Microsoft’s default AI offerings and into more strategic uses of generative tools.
- Practical Applications of AI Within an MSP Business: Jon McCarrick of Acronis delivers insight into how MSPs can incorporate AI today in areas like support automation, data protection, and operational efficiency.
- Easy Money: How to Sell AI as a Service: Fippin and Stone will return to outline real-life strategies MSPs can use to market and package AI offerings that generate recurring revenue.
Interactive Learning and Peer Connections
ChannelPro LIVE: New Jersey offers plenty for those seeking AI insights, includes peer discussions, live vendor panels, and more. Attendees will hear how their peers are streamlining service delivery, overcoming implementation challenges, and prioritizing investments effectively. The goal is to move beyond theory and provide MSPs with a roadmap they can act on immediately.
Beyond the AI focus, attendees also will have an opportunity to participate in other interactive sessions offering practical insight into improving MSPs operations. Topics include:
- The biggest issues facing New Jersey MSPs
- Key opportunities with Windows 10 End of Life
- Client offboarding best practices
- A special closing keynote on partnering with the federal Cybersecurity and Infrastructure Security Agency (CISA) to improve security and increase revenue
Plus, the two-day event will be packed with vendor demonstrations, awards, giveaways, networking receptions, and more.
AI Insights That Drive Revenue and Relevance
For many MSPs looking into AI, the hardest part is simply figuring out where to begin. ChannelPro LIVE’s AI programming offers direct answers to questions like:
- How do I price and package AI-enabled services?
- Which verticals or client types are ready for AI today?
Attendees will be treated to plenty of educational content, networking opportunities, and more.
- What low-effort, high-impact AI tools should I deploy first?
- How can I promote my AI expertise without overpromising?
Each session is designed to deliver immediate value for business growth, not just technical exploration.
Why MSPs Can’t Afford to Sit This Out
Much like the rise of cloud and cybersecurity, AI is redefining the value MSPs offer to their clients. Businesses want partners who understand the technology — and can help them use it wisely and responsibly.
ChannelPro LIVE: New Jersey offers a timely opportunity to address those needs. It offers the perfect environment to align with AI-savvy peers and vendors; discover practical, profitable AI strategies; and avoid the risk of falling behind as client expectations shift.
Build Your Future With AI
Whether you’re just beginning to explore AI or ready to expand your offerings, ChannelPro LIVE: New Jersey offers a full day of learning, networking, and real-world insight to help you lead the next wave of MSP innovation. Register now for the event, which is free for qualified IT service providers, MSPs, systems integrators and VARs.
Anjali Fluker contributed to this article.
Images: iStock, Erica Stella
