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Acer America
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.


333 West San Carlos Street
San Jose, California 95110
United States


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March 29, 2023 |

HP Announces Program Enhancements, New Products at Amplify Partner Conference

HP’s new Amplify partner program features and benefits are part of the company’s strategy for driving greater collaboration and partner growth.

Today at the Amplify Partner Conference in Chicago, HP announced several new partner benefits and program enhancements that the company says is aimed at driving greater agility, simplification, growth, and collaboration.

As of November 1, 2023 (fiscal 2024), all HP products, solutions and distribution across its portfolio, including Poly, Teradici and HyperX, will be integrated into the HP Amplify Program. HP Ampify was launched in November 2020, replacing its Partner First program with a globally uniform requirements and benefits model designed to reward resellers, MSPs, and solution providers for helping HP forge strategic customer relationships and embrace today’s online-first buying journey. 

“The HP Amplify program represents the industry’s first to reward partners across performance, capabilities, and collaboration and we’re looking forward to integrating our evolving and expanding portfolio into the Amplify Partner Program as of our new fiscal year,” said Kobi Elbaz, General Manager, HP Global Channel Organization, in a press statement. “Amplify will continue to serve as the foundation for partner engagement and we will continue to enhance the program based on the evolution of our portfolio, changing market dynamics, and most importantly, partner feedback.”

HP also unveiled two new elements in the HP Amplify program: the More for More benefit and compensation program, and Fast Lane joint demand generation process.

Aimed at driving an increase in sales across the HP portfolio and delivering a more satisfying and complete customer experience, the More for More enhancement will leverage a rate multiplier to boost compensation for qualified partners. The new Fast Lane joint demand generation process simplifies reimbursement of marketing development funds via an automated process for claims and payments, improving the turn-around time and overall experience for eligible partners.

Both the More for More and Fast Lane elements will be deployed in the Amplify partner program November 1.

HP also revealed plan to welcome distribution partners to HP Amplify in FY24.

Finally, to help spur HP’s goal of enrolling at least 50% percent of Amplify partners by 2025 in Amplify Impact, a program to involve partners in sustainability efforts, HP announced a new way for participating partners to leverage Amplify Impact participation toward eligibility status. Beginning May 2023, qualified partners receiving 3-Star recognition will earn a point towards eligibility for Power and Power Services.

In other product news, HP announced:

  • HP EliteBook 800 and 805 G10 Series PCs are designed to make virtual meetings authentic and interactive with HP Presence technology. Equipped with a 13th Gen Intel Core processor or next-generation AMD Ryzen processor and up to 64GB LPDDR5 memory,10 the series features enterprise-ready security and manageability.
  • HP EliteBook 600 and 605 G10 Series PCs are equipeed with a 13th Gen Intel Core processor or next-generation AMD Ryzen processor.9 The HP EliteBook 600 Series devices feature two USB Type A (USB 3.2 Gen 1), one Thunderbolt 4 with USB4 Type-C® port, and one multifunction USB Type-C port. The HP EliteBook 605 Series lineup is outfitted with three USB Type A (USB 3.2 Gen 1) and one multifunction USB Type-C port.
  • HP ProBook 400 and 405 G10 Series PCs offer built-in collaboration tools for productivity, multilayered security, and a durable, serviceable chassis. The notebooks feature a 13th Gen Intel Core processor or next-generation AMD Ryzen processor.
  • The HP Color LaserJet 4200/4300 and the HP Color LaserJet Enterprise 5000/6000 and X500/X600 printing solutions for businesses of all sizes. All new HP Color LaserJet series printers are powered by HP’s next generation TerraJet sustainable toner, which delivers up to 27% reduced energy use and up to 78% less plastic in the packaging, according to the company.
  • HP Wolf Connect, an IT management connectivity solution that uses a cellular-based network to provide a resilient, secure connection to remote PCs. HP Wolf Protect and Trace with Wolf Connect is capable of locating, locking, and erasing a PC remotely, even when it’s turned off or disconnected from the internet
  • For gamers, HP rolled out the new OMEN Transcend 16 Laptop, OMEN 16 Laptop, Victus 16 Laptop, and OMEN monitors.

Image: Courtesy of HP

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