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Acer America
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.


333 West San Carlos Street
San Jose, California 95110
United States


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March 16, 2023 |

Vendor to Watch: HacWare

HacWare is an automated, AI-driven phishing simulations and training platform.

DISNEY MAY CLAIM to be the “happiest place on earth,” but your junk mailbox is the “happiest place in your email inbox, because you’re always a winner,” says Juan Fernandez (pictured), global channel chief for HacWare. “You’ve always got somebody trying to give you money. You’ve just been approved for all kinds of loans. And there’s always somebody trying to give you some good news.”

HacWare’s mission is to help MSPs and MSSPs educate their clients’ end users not to fall for these and other types of phishing attacks. And to do so in an AI-driven, automated, and entertaining way.

Founded in 2019 by former ethical hacker Tiffany Ricks, HacWare’s multitenant phishing simulation and training platform works inside of Outlook, Outlook Web Access, and Google Gmail. “Our platform automatically looks for opportunities to penetrate people” with a phishing email from someone the user sends or receives mail from. “If I click on it then immediately I get a 30-second training that says, ‘here’s the reason why this was a phishing e-mail,” and points out the ramifications, Fernandez explains.

The platform also tracks risk level by user, he notes, which enables the MSP to talk about education opportunities and risk management. “So now we’re changing the conversation at the deal table as well.”

In addition to phishing, the platform includes compliance training modules. HacWare also offers a low-code API to develop custom training and allows white labeling too. Pricing starts at $2.00 per user per month MSRP, which includes 50% margin.

Fernandez, who was tapped for his role at the end of 2022, says the company plans to expand geographically and will be releasing Spanish and French versions of the platform.

HacWare’s partner program features tiers for monthly and annual commitments. “Those that commit for the annual term will get better value, they’ll get more support from us. You commit to us, we commit to you.”

HacWare also offers partners co-selling opportunities, lunch and learns, done-for-you marketing, and cybersecurity master classes to help partners “understand how to position the cybersecurity products to your customer and how to make it meaningful.”

This year, says Fernandez, “we are doubling down on really investing in the channel.” Armed with sales, marketing, and customer success teams, “2023, I anticipate, is going to be a banner year for us.”

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