In this installment of Peer to Peer: Off the Cuff, we talk with Sitima Fowler, who was featured in the July edition of ChannelPro, about a growth strategy that includes marketing, standardization and automation, and acquisition. For more on how Sitima is working to position Iconic IT for the future, read her story here.

Location
San Jose, California 95110
United States
WWW: acer.com
ChannelPro Network Awards
Business Strategy
Video
Peer to Peer: Off the Cuff with Sitima Fowler
Sitima Fowler, co-founder and vice president of marketing for Iconic IT, offers three tips on growing your MSP, and explains why it’s a lot like a recipe for chicken curry.

Related Resources, Video
How do I calculate true profit per client?
If you’re not sure which clients are actually profitable, you’re not alone. Most MSPs are guessing.
What SOC 2 compliance means for cybersecurity in 2026
IT security and compliance are evolving into growth enablers.
MSPs are leaving recurring revenue on the table by ignoring CTEM
Cyber insurers have changed the rules. Here’s what it means for your MSP and your clients.
The next big AI opportunity for MSPs is within your own business
From back-office operations to security awareness, vendors say AI can help MSPs improve efficiency, profitability and customer value in ways that go well beyond faster ticket resolution.
FREE DOWNLOAD: ChannelPro ultimate MSP guide to cybersecurity
Stay ahead of evolving threats with comprehensive cybersecurity services. Get insights on implementing best practices for remote work and more.
Free MSP Resources
Editor’s Choice
Patchbox.one review: Less cable chaos, more consistency
Patchbox.one and its retractable cables keep network racks cleaner, speed future maintenance and make proper cable management the default.
FREE DOWNLOAD: 7 cybersecurity pitfalls MSPs must avoid
This guide outlines seven major cybersecurity pitfalls that MSPs must avoid and provides actionable strategies to protect your business, strengthen client relationships, and improve service profitability.
AI is creating the next great MSP opportunity
Arnie Bellini lays out how AI is revolutionizing managed services and transforming IT operations today.
Who are the top security providers in the IT channel? Applications open for the Top 250 MSSPs
MSSP Alert invites security businesses to submit their info and be considered for the industry’s most recognized annual ranking.
MSP Answer Center
MSP Answer Center is your go-to resource for real answers to real business challenges. We’ve covered everything from pricing to staffing to security, and we’re just getting started.










