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Acer America
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.


333 West San Carlos Street
San Jose, California 95110
United States


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Press Releases

August 22, 2018 |

Dell Brings Gaming Innovations to 10th Annual Gamescom

Alienware Academy, a free platform to train aspiring athletes in esports, begins beta
Alienware Command Center free for Alienware peripherals on any branded PC
All-new 24″ and 27″ Dell gaming monitors expand brand portfolio
Alienware Aurora and Area 51 receive next gen NVIDIA GeForce RTX GPUs
Alienware 15 and 17 go granular with per-key LED lighting

Gamescom 2018’s best innovations can be seen in Hall 8 inside the Windows Gaming Area. Dell and Alienware will be showing game enthusiasts how to play like a professional esports champion with the latest hardware, software, and other tools to help transform their fantasy into reality. Celebrating its 10th annual event, Gamescom will become the ultimate digital playground Aug. 22 to 25 in Cologne, Germany.

Dell verifies its continued leadership in PC gaming and the gaming community at Europe’s largest trade fair for interactive games and interactive entertainment. From the newly announced esports online training with Alienware Academy, to updates of the Alienware desktops and laptops, to the debut of Dell gaming monitors designed for hardcore and casual players alike.

“Gamescom gives us the opportunity to come to Europe each summer and bring some of our hottest innovations to 350,000 enthusiastic visitors,” said Frank Azor, vice president and general manager, Alienware, G Series and XPS. “We’re proud to fulfill their expectations this year with multiple announcements including new technologies on all our Alienware systems, helping players to compete at their best.”

Alienware Academy esports training platform

For well over a decade, Dell and Alienware have earned a legacy in esports, including Alienware’s new partnerships with the NBA and NBA 2K League and with Team Liquid for the Alienware Training Facility in Los Angeles. At Gamescom, visitors can immerse themselves in the much anticipated Alienware Academy, a free-to-use online training platform to help hopeful athletes learn to competitively game like an esports pro. Taught by the pros from Team Liquid its Counter-Strike: Global Offensive courses teach mechanics and strategies to improve gameplay by using Tobii eye-tracking gaze overlay, heatmaps, stats and other tools. This helps aspiring athletes improve their skills, strive toward goals, gain post-lesson insights, and measure their performance against the community.

Alienware Command Center

At CES 2018, Alienware debuted Alienware Command Center, a “gaming homepage” that merges system settings, content, and other functions. Available now, Alienware Command Center is included free with all Alienware peripherals and can be used on any PC system, no matter the brand. By offering an integrated dashboard, gaming library, FX and power management features, this new feature provides quick, easy access to an entire gaming catalog and the ability to fine-tune settings for every title.

Dell 24″ and 27″ Gaming monitors

With Dell’s recent launch of the Dell G series, a family of four gaming laptops, comes another benefit for PC gamers: all-new Dell Gaming Monitors. With 24″ FHD and 27″ QHD resolution, fast overclocked refresh rates (144Hz for 24,” 155Hz for 27″) and an extremely rapid 1 ms response time for gameplay with minimum input lag, both deliver a fluid gaming experience offering gamers the flexibility to switch on or off AMD FreeSync. Users can customize up to three user-defined profiles and choose preset modes for the best personalized gaming experience. The gamer-inspired Recon-Blue metallic paint complements Dell gaming PCs for a unified look and gaming experience. During the warranty period, Dell Premium Panel Exchange allows a free panel replacement even if only one bright pixel is found.

Alienware Aurora and Area 51 updates

The designated training PC for Team Liquid, the Alienware Aurora will be available with the just-announced NVIDIA GeForce RTX 2070, 2080 and 2080 Ti GPUs. As a mid-tower desktop, Aurora is a proven powerhouse for gaming professionals who need significant performance and upgradability. The new Aurora is ideal for VR, 4K gaming and even up to 12K gaming with its highest-end graphics options.

Alienware’s flagship gaming desktop— the uniquely designed Area-51, with its iconic triad chassis —also will be available with just announced NVIDIA GeForce RTX 2070, 2080 and 2080 Ti GPUs. Built for gaming enthusiasts wanting superior gameplay and unstoppable performance for the latest VR, 4k or 8k games and streaming, the new Area-51 is a powerful beast with up to 18-core Intel processors.

Alienware 15 and 17 gaming laptops

Alienware 15 and 17, the ultimate powerhouse gaming laptops, now feature per-key LED lighting for more than 80 quadrillion lighting combos with countless effects and modes. The upgraded TactX keyboard and n-key rollover enable more than 100 key commands for maximum actions per minute, and it’s the only keyboard on a laptop with 2.2mm of key travel, providing rapid keystroke response.

Dell and Alienware @ Gamescom

In Hall 8 in the Windows Gaming Area, Dell and Alienware will debut new Alienware and Dell Gaming products for the European region. Additionally, this gaming technology will power booths for partners including Square Enix (Hall 9) and Techland’s Dying Light: Bad Blood (Hall 7), as well as a HiRez influencer event off-site.


  • Alienware Command Center support for third-party devices became available now
  • Alienware Academy began beta this month
  • Alienware 15 and 17 with per-key LED lighting available on Aug. 21, starting at $1,399.99 (15) and $1,599.99 (17)
  • Dell Gaming 24 and 27 monitors available in North America and the Asia Pacific region on beginning Aug. 28, starting at $319.99 (24) and $549.99 (27)
  • Alienware Aurora with NVIDIA GeForce RTX GPUs available for pre-order on in early September
  • Alienware Area 51 with NVIDIA GeForce RTX GPUs and available in early September

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