Axiom Memory Solutions, of Irvine, Calif., has launched a partner program for resellers of its networking connectivity, storage, and IT memory solutions.
Named PartnerAxis, the new offering provides tools and resources designed to help channel pros market and sell Axiom products more effectively.
“We understand the importance of our partners and we wanted to make it easier for them to sell Axiom,” says director of marketing Danielle Feith in a press statement. “We truly want to provide our partners with the best partner program solution that is effective and easy to use.”
Would-be Axiom partners must apply for PartnerAxis membership online. Those approved will have access to a variety of benefits including a deal registration system, customizable marketing collateral, and a marketing email system with pre-written messages. Resellers who complete a brief online form can also order free Axiom products for evaluation and customer demo purposes.
Founded in 1995, Axiom sells exclusively through the channel. In October of 2015, it introduced a new line of high speed fiber optic cables, called BENDnFLEX, that are designed to bend around corners without breaking glass filaments. Severed fibers are a common, performance-sapping problem in conventional cables, especially when they’re installed in the tight network closets many SMBs utilize.