ADTRAN Inc. has expanded its ProCloud managed services portfolio with the addition of ProCloud Analytics, allowing managed service providers and organizations to capture customer demographics and translate that data into actionable business intelligence.
With ProCloud Analytics, the company aims to help service providers and businesses build a strong network foundation and layer on revenue-generating services. The first natural application for the solution is in the wireless network. After a patron logs onto a Wi-Fi network, ADTRAN enables the authorized collection of the user’s e-mail, name, age, gender, home town, type of device used to connect, birthdate, and more. A built-in marketing platform within the ProCloud Analytics solution pushes targeted e-mail or SMS messages and incentives based on a range of criteria. For example, retailers can automatically welcome a first-time customer with a coupon or reward frequent visitors with a free gift.
“Cloud-managed wireless networks are becoming more prevalent and opening up greater opportunities for organizations to layer additional services that drive efficiency and value into the network. Public-facing businesses like retail, restaurants, sport stadiums, and others are seeing Wi-Fi as a more direct opportunity to engage with customers. Businesses are now able to deliver the right information to the right customers, incentivize at the most opportune times through targeted offers, while enhancing the overall customer experience,” says Nolan Greene, research analyst for IDC’s Network Infrastructure group.
“Our analytics solution is a seamless, cloud-based addition to ADTRAN ProCloud managed services, making it an easy solution to layer on top of service providers’ existing offerings for wide range of customers and vertical markets,” says Todd Lattanzi, director of ADTRAN’s cloud services portfolio. †
The ProCloud portfolio offers the option for service providers to customize and manage services on their own or offload all management activities to ADTRAN. To learn more about the portfolio of ProCloud solutions, visit http://www.adtran.com/web/url/procloud. For more information on ProCloud Analytics, visit http://www.adtran.com/web/url/procloudanalytics.