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Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.


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August 31, 2015 |

SaaSMAX and Chanimal to Offer SaaS Channel Management Certification

The certification course will provide SaaS marketers with education, best practices, and tools to help build and leverage indirect reseller channels.

SaaSMAX Corp., a value-add SaaS marketplace that aims to help SaaS companies fast-track their indirect channel program development and expansion, is bringing a new SaaS specific Channel Management Certification course to the SaaS sector. In collaboration with Chanimal, a provider of channel consulting, training, and certification courses, this SaaS channel manager certification is specifically designed to educate B2B cloud software CEOs, CMOs, and channel marketing executives on the best practices for building and managing a reseller program.

The course will be presented in five online 90-minute classes by SaaSMAX CMO and Chanimal CEO Ted Finch (aka “The Chanimal”) on Fridays, October 2, 9, 16, 23 and 30, 2015, at 9 a.m. PT/12 p.m. ET. SaaS channel managers and marketers who complete the course will receive an executive certificate in SaaS channel management.

“The Chanimal certification started in 2013 and has been delivered to channel managers from start-ups to some of the industry’s largest high-tech companies. It is based on experience building channels for over 400 companies. This custom certification leverages the key tenets of channel management and marketing, with content and adjustments specifically tailored for SaaS marketing executives,” states Ted Finch.

Registration and course descriptions are available at, and discounts are available for SaaSMAX members.†Courses include:

LESSON 1: †Channel Partner Programs 101-110: Your Competitive Advantage

LESSON 2:† Defining Your Reseller Program

LESSON 3:† Creating the Policies for Your Reseller Program

LESSON 4:† Reseller Recruitment and Strategic Alliances

LESSON 5:† Partner Enablement†

“Indirect channels can be one of, if not the most profitable paths to growing your SaaS sales. The good news is that it’s not magic and it’s not even difficult to implement. However, it does require know-how, strategy, commitment, and implementation. This SaaSMAX/Chanimal certification course will provide SaaS executives with that know-how, strategy, and tools. Plus, the opportunity to learn from Ted Finch is like getting ‘lightning in a bottle,'” comments SaaSMAX CEO Dina Moskowitz.

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