Business Strategy
Channel Insights
Stay Connected
Acer America
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.


333 West San Carlos Street
San Jose, California 95110
United States


ChannelPro Network Awards

hello 2
hello 3


August 4, 2011 |

CompTIA Breakaway 2011 Focuses on Customer Care, Not Technology

More than 1000 IT channel partner attendees are being encouraged to sharpen their business problem solving skills, rather than focusing too much on technology.

At CompTIA Breakaway 2011, the message was clear to the 1,000 attendees: Let technology take a backseat, and focus on helping your customers solve their everyday business challenges. Executives from top tech companies, analysts, and IT channel partners all reaffirmed this statement throughout the week’s event. Customers care about business efficiency, not technology, so technology partners who can help customers boost business processes and help them grow are significantly more likely to win new business.

“The money is in understanding the domain the end user is living in,” Mike deVente, vice president, North America channels, Motorola Enterprise Mobility Solutions, said Wednesday during the Channel Chiefs Power Panel. “What are they trying to accomplish? Bring the solution to the problem and the technology will support it.”

According to numerous speakers, the key to winning business is understanding the workflow of a business. There isn’t a “one size fits all” product for any market, so it’s up to the IT service provider to listen to the customer’s needs and respond with a customized strategy, not just broad technology. It comes down to the IT service provider’s ability to identify where the customer needs the most help, and how a technology solution can improve the customer’s business.

The conference concludes today with the CompTIA Tech Summit, which will feature keynote speeches and panel discussions on cybersecurity and healthcare IT.

Editor’s Choice

Broadcom-VMware Shakeout: How the Channel Has Been Affected By the Big Industry Acquisition

April 11, 2024 |

Industry experts weigh in on the “messy breakup” that MSPs were left with after Broadcom’s acquisition of VMWare.

Selling Cybersecurity: How MSPs Can Become Crucial Partners in Managing Risk

March 27, 2024 | David Powell

MSPs should try to bring an end customer into the cybersecurity fold. Here are some ways to help drive that.

3 Questions with Ingram Micro’s Sanjib Sahoo on Integrating AI into Managed Services

March 25, 2024 |

Ingram Micro’s EVP and chief digital officer shares some insights on how MSPs can effectively integrate artificial intelligence into their business operations.

Related News

Growing the MSP

Explore ChannelPro


Reach Our Audience