Small and midsize businesses uncertain of what to talk about on the social Web may find success with Breeze Social’s new posting suggestions feature, which pulls in relevant news and industry topics that can be quickly posted to leading social networks. 
Breeze Social, launched in March, is a social media marketing and management tool that shows businesses what to contribute on the social Web to increase the value of their brand and drive more traffic.
Posting suggestions are based on users’ company profile and unique interests and is powered by Parse.ly, a content aggregator that filters news and information from more than 200,000 sources. Breeze Social helps SMBs determine what to talk about on the social Web, and has made it easier for them to commit to sustained social media activity.
Breeze Social’s posting suggestions feature launch is coupled with the release of post scheduling, enabling users to schedule future pertinent and engaging social media posts in one sitting. Post scheduling edits and formats users’ composed social media contributions and posts these messages to leading social media networks at specified dates and times without users having to worry about logging back into the application to administer their social media presence.
“Once a business owner recognizes the value of being active in social media, and they’ve connected their business to the social Web, 
the next hurdle they face is figuring out what to talk about that is both thought provoking and value adding to their customers’ experience with their social media identities,” said Jeremy Hunter, president of BlueTie Inc., a provider of email hosting services and cloud-based collaboration software that powers Breeze Social. “We wanted to simplify the entire process of being successful in social media for SMB’s and are thrilled to offer our users this new functionality. Posting suggestions is a feature that is at the core of Breeze Social’s mission, and something that competing solutions fail to deliver.”
Breeze Social’s integration with Parse.ly pulls relevant news and information from more than 200,000 sources into users’ Breeze Social application that is uniquely based on their company profile, specified industry, geographic locale, named competitors, and other identified topics of interest. Moreover, Pares.ly organizes this tailored, user specific content in order of importance for even faster social media posting turnaround.
