Channel Chargers Debuts New Program to Increase Sales
MDF Assist program designed to maximize sales opportunities for VARs and OEMs using existing funding.
Channel Chargers, a technology channel services company in San Diego, Calif., has created a new program called MDF Assist. Developed to support system integrators and resellers in their lead-generation and marketing efforts, MDF Assist also provides OEMs with the assurance that marketing development funds are employed to the benefit of both parties.
“With channel partners rightfully focused on sales and installation, outbound marketing campaigns can be an uncomfortable stretch of existing resources,” says Bertha Edington, VP marketing operations for Channel Chargers. “MDF Assist was created to provide customized, professional campaigns that meet both VAR and OEM branding and sales goals.”
The Channel Chargers’ team works with appropriate channel sales team members to understand current objectives and creates a comprehensive proposal, at no charge, for submission to the OEM. Once the proposal has been approved, Channel Chargers implements and administers the selected programs and then reports on results on an ongoing basis.
“There are several benefits of [the] MDF Assist program,” says Edington. “There is no money out of pocket for resellers, MDF need never be lost due to lack of time and resources, and OEMs are assured of expertly designed and run programs that provide measurable results. It’s really a win-win.”
The MDF Assist program offers a variety of services including:
- Lead generation programs
- Seminar and event development and management
- Co-branding
- Webinars
For more information go to www.channelchargers.com/mdf-assist-program or contact Bertha Edington at 888-600-5414 x 21.
