IT and Business Insights for SMB Solution Providers

NinjaRMM Introduces Reseller Partner Program

The new offering rewards MSPs and VARs for selling the vendor’s RMM solution to corporate IT departments. By Rich Freeman

NinjaRMM has introduced a partner program for MSPs and VARs who resell its endpoint management solution to corporate IT departments.

The new offering arrives as widespread adoption of work-from-home policies in response to the coronavirus pandemic has bigger companies adopting RMM tools, and also reflects NinjaRMM’s ongoing effort to add IT departments to its existing MSP customer base.

“We’re immensely proud of and humbled by the relationship we’ve built with our MSP partners,” said NinjaRMM CEO Sal Sferlazza in prepared remarks. “This program represents the convergence of the VAR and MSP channels. We’ve already seen success with the pilot program among our existing MSP customers as well as a multitude of resellers. Over the years, NinjaRMM has attracted interest from larger businesses and that has pulled us into significant deployments, some with more than 20,000 endpoints each. We believe this is a trend that will only continue. With this partner program, we’re taking a channel-first approach to expand our footprint.”

Members of the NinjaRMM Partner Program, as it’s formally known, enjoy access to discounted licenses and deal registration, as well as co-branded collateral, one-on-one sales support, product demo support, and other sales and marketing resources. They also receive training, not-for-resale seats, and dedicated demo environments to help familiarize them with Ninja’s platform.

The program includes an entry-level Red Belt tier and an elevated Black Belt tier. Black Belt partners get higher margins, sales leads, and a dedicated account manager. Channel pros who enroll during the program’s first year will automatically receive Black Belt status.

Founded in 2013 by veterans of RMM software maker PacketTrap, NinjaRMM currently has more than 4,000 partners. Version 4.6 of its solution, which debuted last month, includes under-the-hood scalability enhancements designed to make the platform better capable of supporting users with tens of thousands of endpoints under management. Version 4.7, which is currently in development, will include further capacity upgrades. 

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